Marketing statistics
2026
The most up-to-date figures and data on marketing, AI, social media, e-commerce and more. All statistics with source references — the go-to resource for data-driven marketers.
Expert services from Searchlab
AI Marketing Statistics 2026
All figures on AI usage in marketing: adoption rates, ROI, tools and trends among marketers worldwide.
View statisticsAI Tools Statistics 2026
Market share, users and growth of the most popular AI tools worldwide.
View statisticsAI Business Statistics 2026
How companies deploy AI: adoption rates, investments, productivity gains and implementation challenges.
View statisticsAI in the Netherlands Statistics 2026
AI adoption in the Netherlands: usage by sector, government policy, investments and comparison with Europe.
View statisticsAI Customer Service Statistics 2026
Chatbots, virtual assistants and AI in customer service: adoption, satisfaction scores and cost savings.
View statisticsAI Adoption Statistics 2026
The state of AI adoption across businesses: barriers, success factors and growth expectations.
View statisticsAI Marketing Report 2026
Comprehensive report on AI in marketing: trends, budgets and real-world case studies.
View statisticsGenerative AI Statistics 2026
Market size, growth and usage of generative AI: from text and images to video and code.
View statisticsChatGPT Statistics 2026
User numbers, revenue, market share and demographic data of ChatGPT worldwide.
View statisticsOpenAI Statistics 2026
Valuation, revenue, employees and product portfolio of OpenAI: all key figures at a glance.
View statisticsAI Overviews (SGE) Statistics 2026
Impact of Google AI Overviews on organic traffic: CTR changes, visibility and opportunities for SEO.
View statisticsSocial Media Statistics 2026
User numbers, time spent and platform preferences on social media worldwide.
View statisticsInstagram Statistics 2026
Users, engagement rates, Reels performance and advertising costs on Instagram in 2026.
View statisticsTikTok Statistics 2026
TikTok growth, demographic data, ad reach and engagement benchmarks globally.
View statisticsLinkedIn Statistics 2026
LinkedIn members worldwide, content formats, engagement and B2B advertising performance.
View statisticsYouTube Statistics 2026
View counts, ad revenue, Shorts growth and YouTube trends in numbers.
View statisticsFacebook Ads Statistics 2026
CPC, CPM, CTR and conversion rates for Facebook advertising by industry and region.
View statisticsX (Twitter) Statistics 2026
User numbers, engagement, ad revenue and the position of X globally.
View statisticsPinterest Statistics 2026
Pinterest users, search behavior, shopping features and advertising opportunities in numbers.
View statisticsSnapchat Statistics 2026
Snapchat reach among young audiences, daily usage and advertising performance.
View statisticsReddit Statistics 2026
Reddit growth, advertising opportunities and the role of Reddit in SEO.
View statisticsWhatsApp Business Statistics 2026
WhatsApp Business adoption, open rates, customer service usage and conversion figures.
View statisticsSEO Statistics 2026
Organic traffic, CTR by position, ranking factors and SEO budgets in 2026.
View statisticsLocal SEO Statistics 2026
Local search behavior, Google Maps usage and the impact of local SEO on store visits.
View statisticsGoogle Business Profile Statistics 2026
GBP interactions, reviews, photo uploads and the influence of a complete business profile on visibility.
View statisticsVoice Search Statistics 2026
Voice-activated search: adoption rates, device usage and optimization opportunities.
View statisticsSearch Engine Market Share Statistics 2026
Market share of Google, Bing, DuckDuckGo and AI search engines worldwide.
View statisticsZero-Click Searches Statistics 2026
How many searches result in no click? Trends, impact on SEO and strategies to stay visible.
View statisticsLink Building Statistics 2026
Cost per link, effectiveness of link building tactics and the correlation between backlinks and rankings.
View statisticsTechnical SEO Statistics 2026
Core Web Vitals, page speed, mobile-first indexing and technical SEO errors in numbers.
View statisticsGoogle Ads Statistics 2026
Average CPC, CTR, conversion rate and ROAS by industry for Google Ads.
View statisticsOnline Advertising Statistics 2026
Total online ad spend, growth by channel and budget distribution worldwide.
View statisticsMicrosoft Ads Statistics 2026
Bing Ads reach, CPC comparison with Google and the growth of Microsoft Advertising.
View statisticsProgrammatic Advertising Statistics 2026
Programmatic display spend, real-time bidding trends and cookieless targeting alternatives.
View statisticsRetargeting Statistics 2026
Retargeting effectiveness, CTR improvement, conversion impact and best practices for remarketing.
View statisticsE-commerce Statistics 2026
Online spending, growth percentages, popular product categories and e-commerce trends worldwide.
View statisticsOnline Store Statistics 2026
Number of online stores, average revenue, platform distribution and conversion rates.
View statisticsOnline Payments Statistics 2026
Credit cards, PayPal, BNPL and other payment methods: market share and consumer preferences.
View statisticsCart Abandonment Statistics 2026
Shopping cart abandonment by industry, reasons for drop-off and proven recovery strategies.
View statisticsB2B Marketing Statistics 2026
B2B marketing budgets, channel effectiveness, content ROI and buyer journey data for 2026.
View statisticsCRM Statistics 2026
CRM adoption, market size, ROI per platform and the most-used CRM systems worldwide.
View statisticsLead Generation Statistics 2026
Cost per lead by channel, conversion rates from MQL to SQL and the most effective leadgen tactics.
View statisticsCold Email Statistics 2026
Open rates, reply rates, best-performing subject lines and follow-up data for cold outreach.
View statisticsSales Statistics 2026
Sales cycle duration, win rates, deal size and the impact of digital tools on sales teams.
View statisticsRecruitment Marketing Statistics 2026
Cost per hire, time to fill, channel effectiveness and the role of employer branding in recruitment.
View statisticsEmployer Branding Statistics 2026
Impact of employer branding on recruitment costs, employee retention and company attractiveness.
View statisticsEmail Marketing Statistics 2026
Open rates, click rates, ROI and best send times for email marketing campaigns.
View statisticsContent Marketing Statistics 2026
Content budgets, format effectiveness, distribution channels and content marketing ROI.
View statisticsVideo Marketing Statistics 2026
Video consumption, production costs, platform performance and video marketing ROI.
View statisticsInfluencer Marketing Statistics 2026
Influencer market size, rates per tier, engagement benchmarks and ROI of influencer campaigns.
View statisticsPodcast Statistics 2026
Podcast listeners, ad revenue, popular genres and the growth of podcasting worldwide.
View statisticsAffiliate Marketing Statistics 2026
Affiliate market size, commission rates, top networks and performance benchmarks.
View statisticsMarketing Automation Statistics 2026
Marketing automation adoption, platform market share, ROI and implementation success rates.
View statisticsConversion Optimization Statistics 2026
Average conversion rates by industry, A/B testing impact and CRO best practices in numbers.
View statisticsOnline Reviews Statistics 2026
Impact of reviews on purchase decisions, average star ratings and review platform usage.
View statisticsCustomer Retention Statistics 2026
Retention rates by industry, churn rates, CLV data and the cost of retention vs. acquisition.
View statisticsDigital Marketing Salaries Statistics 2026
Salary benchmarks for digital marketing roles: from junior to director level.
View statisticsSMB Digitalization Statistics 2026
Digitalization levels of SMBs: investments, bottlenecks and growth opportunities.
View statisticsInternet Usage Statistics 2026
Online behavior worldwide: device usage, time spent, most popular websites and apps.
View statisticsStartup Statistics 2026
Number of startups, funding rounds, sector distribution and the startup ecosystem in numbers.
View statisticsCybersecurity Statistics 2026
Cyber attacks, data breaches, security budgets and awareness across businesses.
View statisticsSaaS Statistics 2026
SaaS market size, churn benchmarks, pricing models and growth trends for software-as-a-service.
View statisticsDigital Accessibility Statistics 2026
WCAG compliance, EAA legislation, accessibility errors and the impact on user experience.
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