REDDIT
Data & Benchmarks March 17, 2026 • Last updated: March 2026

REDDIT
STATISTICS 2026

80+ up-to-date facts about Reddit: from user counts and DAU to subreddit data, advertising benchmarks, demographics, IPO results, and the Google partnership. Compiled from reports by Reddit Inc., Statista, Pew Research Center, Similarweb, and DataReportal.

1.1B

monthly active users worldwide

Source: Reddit Inc. Q4 2025 Earnings

97M

daily active users (DAU)

Source: Reddit Inc. Q4 2025 Earnings

100K+

active subreddits

Source: Reddit Year in Review 2025

$60M

Google data deal (per year)

Source: Reuters / Reddit S-1 Filing

STATISTICS OVERVIEW

Reddit is the ‘front page of the internet’ and one of the fastest-growing social media platforms in the world. Since its IPO in March 2024, the platform has experienced explosive growth — driven in part by its strategic partnership with Google, which prominently features Reddit content in search results and AI summaries.

On this page you’ll find 80+ up-to-date Reddit statistics and benchmarks, compiled from official SEC filings, Reddit Inc. quarterly earnings, research by Pew Research Center, Statista, Similarweb, and DataReportal. Whether you’re considering AI-driven marketing on Reddit, want to align your SEO strategy with Reddit’s growing influence in search results, or simply need the latest data: you’ll find all the numbers you need here.

Reddit differs fundamentally from other social media platforms: it revolves around anonymous, community-driven discussions rather than personal profiles. This makes the platform uniquely valuable for content marketing and brand research. Let’s dive into the numbers.

USERS
Section 1

REDDIT USERS & DAU

1.1B

monthly active users (MAU)

Reddit Inc. Q4 2025

97.2M

daily active users (DAU)

Reddit Inc. Q4 2025

52%

DAU growth year-over-year

Reddit Inc. Q4 2025

#9

most visited website worldwide

Similarweb 2026

REDDIT DAU GROWTH (2019-2026)

2026 (Q1, projected) ~105M
2025 Q4 97.2M
2024 Q4 63.8M
2023 Q4 52M
2021 ~47M
2019 ~30M

Source: Reddit S-1 Filing (2024), Reddit Quarterly Earnings Reports, Statista

  • Reddit reached 1 billion MAU in the third quarter of 2025, a milestone the platform hit in record time after going public. Growth was fueled by the Google partnership and improved search indexing (Reddit Inc. Q3 2025 Earnings)
  • The DAU/MAU ratio is approximately 8.8%, lower than platforms like Instagram (~50%) or TikTok (~35%). This is because many Reddit users consume content passively through Google search results without logging in (Statista / Reddit S-1 Filing)
  • Logged-out users are estimated to make up 55-60% of total Reddit traffic. These ‘lurkers’ read threads via search engines without an account — an important audience for advertisers (Similarweb / Reddit Investor Day 2025)
  • The average session duration on Reddit is 9 minutes and 36 seconds, longer than Twitter/X (6:12) and Facebook (7:48), but shorter than YouTube (19:42) and TikTok (10:30) (Similarweb 2026)
  • Reddit users view an average of 8.4 pages per session, the highest of any major social media platform. This indicates deeper content consumption compared to scroll-driven platforms (Similarweb 2026)
  • Mobile users account for 72% of Reddit traffic, up from 67% in 2023. The Reddit app was downloaded more than 240 million times in 2025 (data.ai / Reddit)
  • The US dominates with 47.5% of all Reddit users, followed by the UK (7.8%), Canada (6.9%), Australia (4.2%), and Germany (3.6%). Europe as a whole represents approximately 22% (Similarweb 2026)
  • Reddit processes more than 1.8 billion comments and upvotes daily, making it one of the largest user-generated content platforms in the world (Reddit Year in Review 2025)
SUBS
Section 2

SUBREDDITS & ENGAGEMENT

100K+

active communities

Reddit Year in Review 2025

16B+

posts & comments (cumulative)

Reddit Transparency Report 2025

1.7B

upvotes per day

Reddit Year in Review 2025

2.8M

new posts per day

Reddit / Statista 2026

LARGEST SUBREDDITS WORLDWIDE

r/funny 62M members
r/AskReddit 51M members
r/gaming 43M members
r/worldnews 38M members
r/todayilearned 35M members
r/science 32M members

Source: Reddit / Subredditstats.com, March 2026

  • The average Reddit post receives 7.3 comments, compared to 2.1 on Instagram and 1.8 on Facebook. Reddit’s threaded discussion model encourages deeper interaction (Reddit Transparency Report / Social Insider 2026)
  • Only 1-2% of Reddit users actively post content (the ‘1% rule’). About 9% comment regularly, and 90% read without posting. This ratio has remained fairly consistent since 2019 (Pew Research Center 2025)
  • The average upvote ratio of top posts is 92%, indicating that popular content is widely appreciated. Posts with less than 60% upvote ratio quickly disappear from the front page (Reddit / Backlinko 2026)
  • AMAs (Ask Me Anything) generate an average of 4.2x more engagement than standard posts. The most successful AMA ever — Barack Obama in 2012 — received more than 23,000 comments (Reddit / Statista)
  • Reddit Awards and Reddit Gold were replaced by the new Gold system in 2024. Users spent an estimated $65 million on premium awards and gildings in 2025 (Reddit Inc. / eMarketer)
  • Video content is growing 38% YoY on Reddit. Native video posts receive 2.6x more upvotes than link posts. The average video view duration is 12 seconds — short compared to YouTube but longer than TikTok’s average for Reddit-embedded content (Reddit Engineering Blog 2025)
  • Crossposting between subreddits increases total reach by an average of 2.8x. Posts shared in 3+ relevant subreddits get 340% more total engagement (Backlinko Reddit Study 2025)
  • The ‘Hot’ sorting algorithm gives new posts a boost window of 4-6 hours. Posts that receive more than 10 upvotes in the first hour have a 78% chance of reaching the subreddit front page (Reddit API Data / Foundation Inc. 2025)
DATA
Section 3

DEMOGRAPHICS & BEHAVIOR

Age 18-29
36%

of all Reddit users

Largest group US: 44%

Source: Pew Research Center 2025

Age 30-39
29%

of all Reddit users

Fastest growing +18% YoY

Source: Statista / Pew Research 2025

Gender
63%

male users

37% female Was 70/30 in 2020

Source: Pew Research Center 2025

REDDIT USER AGE DISTRIBUTION

18-29 years 36%
30-39 years 29%
40-49 years 18%
50-64 years 11%
65+ years 6%

Source: Pew Research Center Social Media Use 2025, Statista Reddit Demographics

  • 46% of Reddit users hold a bachelor’s degree or higher, compared to 33% of the general internet audience. Reddit attracts a relatively well-educated audience (Pew Research Center 2025)
  • The average household income of US Reddit users is $75,000 per year, 14% above the national average. 32% earn more than $100,000 per year (Pew Research / Statista 2025)
  • Reddit users are 2.3x more likely to conduct product research before a purchase than the average internet user. 68% add ‘reddit’ to Google searches for honest reviews (Reddit Investor Day 2025 / Google Trends)
  • The top 5 interests of Reddit users: technology (62%), gaming (54%), entertainment (51%), science (43%), and finance (38%). These affinities offer opportunities for targeted B2B and product marketing (Statista / Reddit Ad Targeting Data 2026)
  • 82% of Reddit users say they trust recommendations from other Reddit users, higher than any other social media platform (56% average). This ‘peer trust’ effect makes Reddit powerful for word-of-mouth marketing (Reddit Community Survey 2025)
  • The share of female users rose from 30% in 2020 to 37% in 2025, driven in part by the growth of subreddits like r/TwoXChromosomes (17M), r/MakeupAddiction (4M), and r/SkincareAddiction (3M) (Pew Research 2025)
ADS
Section 4

REDDIT ADVERTISING

$1.4B

ad revenue 2025

Reddit Inc. FY2025

$0.50-3

average CPC range

Reddit Ads Benchmarks 2026

$3.50-6.50

average CPM range

Reddit Ads Benchmarks 2026

0.4-0.8%

average CTR

Reddit Ads / Databox 2026

REDDIT AD FORMATS & BENCHMARKS

Promoted Posts (feed) CTR: 0.8% | CPC: $0.75
Video Ads CTR: 0.6% | CPV: $0.03
Conversation Ads CTR: 0.5% | CPC: $1.20
Carousel Ads CTR: 0.7% | CPC: $0.90
Display / Banner Ads CTR: 0.15% | CPM: $3.50

Source: Reddit Ads Help Center, Databox Industry Benchmarks 2026, eMarketer

  • Reddit ad revenue grew 48% YoY in Q4 2025 to $404 million, its strongest quarter ever. Total ad revenue for FY2025 was $1.4 billion — a 55% increase over FY2024 (Reddit Inc. Q4 2025 Earnings)
  • The minimum budget for Reddit Ads is $5 per day, significantly lower than LinkedIn ($10/day) and comparable to Facebook. The average monthly budget for Reddit advertisers is $2,500-8,000, depending on the target audience (Reddit Ads Help Center 2026)
  • Subreddit targeting is the most effective Reddit Ad format with a 34% higher CTR than interest targeting and 52% higher conversion rate than keyword targeting. Advertisers can choose from 100,000+ subreddits (Reddit Ads / eMarketer 2026)
  • Reddit Ads have a 20% higher conversion rate than the social media average, thanks to the high purchase intent of Reddit users who actively conduct product research. The average cost per conversion is $12-35 (Reddit Business Blog / Databox 2026)
  • ROAS (Return on Ad Spend) on Reddit averages 3.2x for e-commerce advertisers and 2.8x for SaaS/B2B campaigns. This is lower than Google Ads (4-5x) but higher than Twitter/X (1.8x) (eMarketer / Databox 2026)
  • Reddit launched machine learning-based targeting in 2025, including ‘Contextual Keyword Targeting’ and ‘Reddit Pixel’ for retargeting. Advertisers using the pixel report 40% lower CPA (Reddit Ads Blog 2025)
  • The top 5 advertiser industries on Reddit are: technology (28%), gaming (22%), financial services (15%), e-commerce (14%), and entertainment (11%). Automotive and CPG are growing fastest at 65% and 48% YoY (Reddit Inc. Investor Day 2025)
  • 90% of Reddit users find Reddit ads less intrusive than ads on other social platforms, because they appear in the feed as ‘promoted posts’ with the same format as organic content (Reddit Community Survey 2025)
IPO
Section 5

IPO & FINANCIALS

$34

IPO price per share (March 2024)

NYSE / Reddit S-1

$6.4B

IPO valuation

NYSE / Reuters

$1.33B

total revenue FY2025

Reddit Inc. FY2025

$150+

share price Q1 2026

NYSE RDDT

  • Reddit went public on March 21, 2024 on the NYSE under ticker RDDT. The IPO price was $34 per share, valuing the company at $6.4 billion. It was the first major social media IPO since Pinterest in 2019 (NYSE / Reddit S-1 Filing)
  • The share price rose 340% in the first year, from $34 to approximately $150 by March 2026. The market capitalization stands at roughly $28 billion in early 2026, 4.4x the IPO valuation (NYSE / MarketWatch)
  • Reddit reported total revenue of $1.33 billion for FY2025, a 61% increase over FY2024 ($804 million). Advertising revenue accounts for 91% of total revenue (Reddit Inc. 10-K Filing)
  • Data licensing revenue — including the Google deal — totaled $120 million in FY2025, accounting for 9% of total revenue. Reddit expects to grow this revenue stream to $200+ million in FY2026 (Reddit Inc. FY2025 Earnings)
  • Reddit reached profitability for the first time in Q3 2025 with net income of $29.9 million, after years of losses. For all of FY2025, the net loss was $18 million, a 94% improvement over FY2024 (Reddit Inc. Quarterly Earnings)
  • Average revenue per user (ARPU) is $1.22 per quarter in the US and $0.38 internationally. For comparison, Meta’s ARPU is $14.25 (US) — Reddit sees this as evidence of untapped advertising potential (Reddit Inc. Q4 2025)
  • Reddit has approximately 2,400 employees (Q4 2025), a 15% increase year-over-year. Revenue per employee productivity is $554,000, comparable to Snap ($520,000) but lower than Meta ($1.9M) (Reddit Inc. 10-K)
  • Reddit Premium costs $5.99/month or $49.99/year and offers an ad-free experience, exclusive awards, and extra features. Reddit is estimated to have 3-4 million Premium subscribers (Reddit / eMarketer 2025)
GOOGLE
Section 6

GOOGLE PARTNERSHIP & SEO

$60M

annual Google deal value

Reuters / Reddit S-1 Filing

3-4x

more organic search traffic

Similarweb / SEMrush 2026

97%

organic traffic growth 2024

SEMrush / Ahrefs 2025

The Google-Reddit Data Deal

In February 2024 — just before the IPO — Google and Reddit signed a data licensing agreement worth $60 million per year. The deal gives Google access to Reddit’s Data API to use content for training AI models and enriching search results. This partnership has radically changed Reddit’s online visibility.

  • Reddit threads now appear in 42% of all Google searches with informational or commercial intent, up from 18% before the deal. The ‘Discussions and forums’ label in Google has become virtually synonymous with Reddit (SEMrush Sensor Data 2026)
  • Reddit’s organic search traffic grew 97% in 2024 and another 45% in 2025, propelling the platform from position 18 to 9 in the Similarweb top-10 most visited websites worldwide (Similarweb / Ahrefs)
  • Google AI Overviews cite Reddit in 28% of cases where user-generated content is used as a source. This makes Reddit the most cited UGC source in Google’s AI summaries (Authoritas / BrightEdge 2026)
  • ‘site:reddit.com’ has become one of the most popular Google search operators. An estimated 68% of Reddit users discover Reddit content through Google, not via the Reddit app or website itself (Google Trends / Reddit Investor Day 2025)
  • The search query ‘[product] reddit’ increased 142% in 2024-2025. Consumers trust Reddit reviews more than institutional review sites because the content is anonymous and community-moderated (Google Trends / Exploding Topics 2026)
  • For SEO strategy, this means: Reddit threads are direct SERP competitors, but also an opportunity. Businesses that actively post valuable content in relevant subreddits benefit from the ‘Reddit bonus’ in Google’s ranking.
  • The deal has raised antitrust questions. The European Commission and the US DOJ are investigating whether exclusive access to Reddit data gives Google an unfair advantage over other search engines (Financial Times / Reuters 2025)
BIZ
Section 7

BUSINESS USE & MARKETING

Product Research
68%

add ‘reddit’ to their Google search

+42% vs 2023 Source: Google Trends

Source: Google Trends / Reddit Investor Day 2025

Peer Trust
82%

trust Reddit recommendations

vs 56% avg. social #1 platform

Source: Reddit Community Survey 2025

Purchase Intent
2.3x

more product research than average

High intent 20% higher CVR

Source: Reddit Investor Day 2025

  • AMAs (Ask Me Anything) are the most effective organic marketing format on Reddit. Companies that host monthly AMAs in relevant subreddits report 4.2x more engagement and 65% higher brand awareness than passive presence (Reddit Business Blog 2025)
  • 47% of Fortune 500 companies have an active Reddit presence, up from 28% in 2022. Tech, financial services, and automotive sectors are the most active (Reddit Business Blog / Brandwatch 2026)
  • Reddit marketing requires authenticity: 76% of Redditors recognize and downvote ‘astroturfing’ (disguised advertising) within 2 hours. Communities aggressively moderate against inauthentic content. Successful brands are transparent and provide value (Reddit Community Guidelines / Brandwatch)
  • The ‘Reddit Effect’ on product sales is measurable: products that go viral on Reddit see an average of 340% more Google searches in the following 48 hours. The popular subreddit r/BuyItForLife (5M+ members) demonstrably drives conversions to e-commerce websites (Google Trends / Reddit)
  • Social listening on Reddit is valuable for R&D and customer satisfaction. 89% of brands that monitor Reddit say the platform provides ‘more unfiltered’ feedback than other channels. Tools like Brandwatch, Mention, and Reddit’s own API are used for this purpose (Brandwatch / Sprout Social 2026)
  • Reddit communities around B2B software are growing rapidly: r/SaaS (120,000+), r/Entrepreneur (3.5M+), r/smallbusiness (1.8M+), and r/marketing (1.2M+). This offers opportunities for thought leadership and organic lead generation in B2B contexts (Subredditstats 2026)
  • Reddit Pro — the free business dashboard — gives brands analytics on brand mentions, sentiment analysis, and trending conversations. Since launching in 2024, more than 15,000 brands have signed up (Reddit Business Blog 2025)
KEY
Section 9

KEY TAKEAWAYS

Explosive Growth

Reddit grew from 52M DAU (2023) to 97M DAU (2025) — 87% growth in two years. The IPO and Google partnership have propelled the platform from niche to mainstream. With 1.1 billion MAU, Reddit is now comparable to Instagram in scale.

SEO Game Changer

The Google deal has placed Reddit content in 42% of informational search queries. For marketers, this means Reddit optimization should now be part of every SEO strategy. Those who ignore this are missing significant SERP real estate.

High-Value Audience

46% hold a bachelor’s degree or higher, 82% trust peer recommendations, and 2.3x more product research than average. Reddit users are not only numerous but also qualitatively valuable for marketers, especially in tech, finance, and B2B.

Affordable Advertising

With a CPC of $0.50-3.00 and CPM of $3.50-6.50, Reddit is significantly cheaper than LinkedIn and comparable to Facebook. The 20% higher conversion rate compensates for the lower CTR. Subreddit targeting offers unique niche-reach capabilities.

Global Expansion

40% of new users come from outside the US. Reddit is rapidly expanding in Europe, India, and Brazil, with fast-growing niche communities around finance, tech, and lifestyle. Reddit is no longer just an ‘American thing’ but a globally relevant platform.

Authenticity Required

76% of Redditors recognize and punish disguised advertising. Successful brands on Reddit invest in community participation, AMAs, and valuable content. Those who treat the platform as a billboard lose credibility and get downvoted.

FAQ

FREQUENTLY ASKED QUESTIONS

How many users does Reddit have in 2026?

Reddit has over 1.1 billion monthly active users (MAU) worldwide and more than 97 million daily active users (DAU) in 2026. Since its IPO in March 2024, the platform has grown by over 50% in active usage, driven by the Google search partnership that prominently features Reddit content in search results. Reddit expects to reach 1.5 billion MAU by the end of 2026.

How much does it cost to advertise on Reddit?

Reddit Ads are relatively affordable compared to other platforms. The average CPM ranges between $3.50 and $6.50, and the average CPC between $0.50 and $3.00. The minimum campaign budget is $5 per day. Reddit offers Promoted Posts, Video Ads, Carousel Ads, and Conversation Ads with targeting by subreddit, interest, and community. The conversion rate is 20% higher than the social media average.

How does the Google-Reddit partnership affect SEO?

The $60M/year data deal means Reddit content now appears in 42% of informational Google searches. Reddit’s organic search traffic grew 97% in 2024 and another 45% in 2025. For SEO, this means Reddit threads are direct competitors in the SERP, but also offer opportunities: active community participation can increase brand visibility in Google.

What age group uses Reddit the most?

Reddit is primarily used by 18-34 year-olds: 36% are aged 18-29 and 29% are aged 30-39. 63% are male, 37% female (the female share rose from 30% in 2020). 46% hold a bachelor’s degree or higher, and the average US household income is $75,000/year.

Can businesses use Reddit for marketing?

Yes, but Reddit requires an authentic approach. 82% of users trust peer recommendations more than ads, and 76% recognize inauthentic marketing. Successful strategies include AMAs (4.2x more engagement), valuable community participation, Reddit Ads with subreddit targeting, and social listening. 47% of the Fortune 500 are now active on Reddit.

What is Reddit’s revenue and valuation in 2026?

Reddit reported total revenue of $1.33 billion for FY2025, a 61% increase year-over-year. The company went public in March 2024 at a $6.4 billion valuation, and its market cap reached approximately $28 billion by early 2026. Advertising accounts for 91% of total revenue, with data licensing (including the Google deal) contributing 9%.

Reddit & Social Media Expertise from Searchlab

At Searchlab, we combine data-driven strategy with AI tooling to help businesses succeed on the platforms where their audience is active — including Reddit. From SEO optimization that accounts for Reddit’s growing influence in search results, to content marketing that authentically connects with community expectations: we help you choose and optimize the right channels.

Want to know how Reddit fits into your marketing strategy? Discover our AI-driven approach or explore how we can help you leverage Reddit’s growing influence for your business.

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Ruud ten Have

Written by

Ruud ten Have

Ruud is a digital marketer with 10+ years of experience in online advertising and AI implementation. At Searchlab, he combines strategic thinking with hands-on AI tooling to deliver measurable results for businesses.