Data & Benchmarks March 17, 2026 • Updated: 9 November 2026

Reddit
statistics 2026

80+ verified facts about Reddit: daily and weekly users, communities, demographics, advertising revenue, IPO and financials, the Google partnership and AI search. Every figure links to its source: Reddit’s SEC filings and quarterly results, Pew Research Center, Similarweb, StatCounter and DataReportal.

130.3M

daily active uniques (Q3 2026)

Source: Reddit Q3 2026 results, 2026

515.2M

weekly active uniques (Q3 2026)

Source: Reddit Q3 2026 results, 2026

100K+

active communities

Source: Reddit 10-K, 2026

$60M

reported value of the Google data deal per year

Source: Reuters, 2024

Statistics overview

Reddit is the ‘front page of the internet’ and one of the largest social media platforms in the world. Since its IPO in March 2024 the company has grown fast, helped in part by its strategic partnership with Google, which features Reddit content prominently in search results and AI summaries.

On this page you’ll find 80+ up-to-date Reddit statistics, taken from Reddit’s own SEC filings and quarterly results, research by Pew Research Center, and traffic data from Similarweb, StatCounter and DataReportal. Every number links to the source it comes from. Whether you’re considering AI-driven marketing on Reddit, want to align your SEO strategy with Reddit’s influence in search results, or simply need the latest data: you’ll find the numbers here.

Reddit differs fundamentally from other social media platforms: it revolves around anonymous, community-driven discussions rather than personal profiles. This makes the platform uniquely valuable for content marketing and brand research, and explains why a growing number of online marketing agencies now treat Reddit as a first-class channel alongside Google and Meta. Let’s dive into the numbers.

Section 1

Reddit users & DAU

130.3M

daily active uniques (DAUq), Q3 2026, +12% YoY

Reddit, 2026

515.2M

weekly active uniques (WAUq), Q3 2026, +16% YoY

Reddit, 2026

77.1M

international DAUq in Q2 2026, +28% YoY

Reddit, 2026

#9

most visited website worldwide (Oct 2026)

Similarweb, 2026

Reddit daily active uniques (2023-2026)

2026 Q3 130.3M
2026 Q2 130.3M
2026 Q1 126.8M
2025 Q4 121.4M
2025 Q3 116.0M
2025 Q2 110.4M
2025 Q1 108.1M
2024 Q4 101.7M
2023 Q4 73.1M

Source: Reddit S-1, 2024; Reddit Q4 2025 letter; Q1 2026; Q2 2026; Q3 2026

  • Reddit does not report monthly active users. Its official metrics are daily active uniques (DAUq) and weekly active uniques (WAUq), both averaged per quarter. In Q3 2026 Reddit reached 515.2 million people per week and 130.3 million per day (Reddit 10-K, 2026; Reddit Q3 2026)
  • Growth has shifted abroad: in Q3 2026 U.S. DAUq fell 2% year-over-year while international DAUq grew 24%. In Q2 2026 Reddit counted 53.2 million U.S. and 77.1 million international daily uniques (Reddit Q3 2026 letter; Reddit Q2 2026)
  • Most daily visitors are not logged in: in Q2 2026, 77.7 million of the 130.3 million DAUq were logged out (+27% YoY) and 52.6 million logged in (+7%). From Q3 2026 Reddit no longer reports this split (Reddit Q2 2026; Reddit 10-Q, 2026)
  • Search traffic is under pressure: search referral traffic was down meaningfully in Q3 2026; in October it dropped by more than 1 million referrals per week on average. If that continues, Reddit says total DAUq could fall by a low-double-digit percentage in Q4 2026 (Reddit Q3 2026 letter)
  • Back in Q4 2023, just before the IPO, Reddit had 73.1 million DAUq and 267.5 million WAUq; logged-in U.S. users spent 25 to 30 minutes per day on Reddit (Reddit S-1, 2024)
  • An average visit to reddit.com lasts 5 minutes and 49 seconds with 5.03 pages per visit and a 42.25% bounce rate, according to Similarweb estimates for October 2026 (Similarweb, 2026)
  • The U.S. accounts for 46.65% of reddit.com traffic, followed by the UK (6.25%), Canada (6.08%), Australia (3.95%) and India (3.43%) (Similarweb estimate, October 2026) (Similarweb, 2026)
  • Machine translation is live in 35 languages, including Dutch, and roughly one billion posts had been translated by the end of 2025 (Reddit 10-K, 2026)

With Reddit threads now showing up inside AI answers and Google’s search results, the platform has become a real SEO surface. Reason enough for brands to partner with an SEO agency that understands how community-driven content ranks.

Section 2

Subreddits & engagement

100K+

active communities

Reddit 10-K, 2026

27B+

posts & comments (Q3 2026)

Reddit Q3 2026 letter

500+

subreddits with at least 1 million subscribers

Reddit S-1, 2024

1B

posts & comments added in Q3 2026 alone

Reddit Q3 2026 letter

Reddit’s corpus: total posts & comments

2026 Q3 27B+
2026 Q2 26B+
2026 Q1 25B+
2025 Q4 24B+

Source: Reddit Q4 2025 letter; Q1 2026; Q2 2026; Q3 2026

  • Moderation got dramatically faster: Reddit’s enforcement team reduced the median time to action on violating content from 58 hours to 5 seconds in 2026 (Reddit Q3 2026 letter)
  • 23 million spam views are blocked every day before they reach a user, and user exposure to spam fell 20% (Reddit Q2 2026 letter)
  • New users stick around more often: the share of new users who return in the first week after installing the app is up more than 50% year-over-year (Q3 2026) (Reddit Q3 2026 letter)
  • Faster personalisation: model freshness improved from 9 days to 4 days, with a new feed model trained on 20x more Reddit data (Reddit Q3 2026 letter)
  • Only about 13% of eligible mobile web users currently see the prompt to switch to the app, which Reddit sees as room to grow (Reddit Q3 2026 letter)
  • Loyal users stay longer: logged-in users start at about 20 minutes per day, rising to over 35 minutes for accounts older than five years and over 45 minutes after seven years (December 2023) (Reddit S-1, 2024)
Section 3

Demographics & behavior

Age 18-29
40%

of U.S. adults aged 18-29 use Reddit

Highest of all age groups 65+: 6%

Source: Pew Research Center, 2026

Age 30-49
35%

of U.S. adults aged 30-49 use Reddit

50-64: 18% All adults: 25%

Source: Pew Research Center, 2026

Gender
27%

of U.S. men use Reddit

23% of women reddit.com visitors: 62% male

Source: Pew, 2026; Similarweb, 2026

Share of U.S. adults who use Reddit, by age (2026)

18-29 years 40%
30-49 years 35%
50-64 years 18%
65+ years 6%

Source: Pew Research Center, Social Media Fact Sheet, 2026

  • 25% of U.S. adults use Reddit in 2026, up from 11% in 2019, 18% in 2021, 22% in 2023 and 24% in 2024 (2025: 26%). Pew surveyed 5,511 adults between January 30 and June 18, 2026 (Pew Research Center, 2026)
  • Education makes a big difference: 36% of U.S. college graduates use Reddit, against 27% of those with some college and 12% of those with a high school diploma or less (Pew Research Center, 2026)
  • Higher incomes use Reddit more: 36% of adults in households earning $100,000+ use Reddit, compared with 16% under $30,000 (Pew Research Center, 2026)
  • Suburban (29%) and urban (27%) Americans use Reddit far more than rural Americans (16%) (Pew Research Center, 2026)
  • Democrats lean more toward Reddit: 32% of Democrats and Democratic leaners use it, versus 20% of Republicans and Republican leaners (Pew Research Center, 2026)
  • By ethnicity, 43% of (English-speaking) Asian Americans use Reddit, compared with 26% of Black, 25% of White and 19% of Hispanic adults (Pew Research Center, 2026)
  • 35% of U.S. Reddit users regularly get news on Reddit; that is 9% of all U.S. adults, up from 6% in 2020. Men (12%) do so twice as often as women (6%), and 18% of 18-29-year-olds (Pew Research Center, 2026)
Section 4

Reddit advertising

$2.1B

advertising revenue 2025, +74% YoY

Reddit FY2025 results

$847M

advertising revenue Q3 2026, +54% YoY

Reddit Q3 2026 results

+34%

price of ads, Q3 2026 vs Q3 2025

Reddit 10-Q, 2026

+15%

ad impressions delivered, Q3 2026 vs Q3 2025

Reddit 10-Q, 2026

Reddit advertising revenue per quarter

2026 Q3 $847M
2026 Q2 $762M
2026 Q1 $625M
2025 Q4 $690M
2025 Q3 $549M

Source: Reddit 10-Q Q3 2026; Q2 2026; Q1 2026; Q4 2025

  • Revenue per user keeps rising: average revenue per unique (ARPU) was $6.87 in Q3 2026, up 36%. In the U.S. it was $13.82 per quarter (from $9.04), in the rest of the world $2.43 (from $1.84) (Reddit 10-Q, 2026)
  • Reddit Max campaigns, according to Reddit’s own tests: in 17 split tests between June and August 2025, Max campaigns delivered 17% lower cost per action and 27% more conversions than standard campaigns (Reddit Q4 2025 letter)
  • Broad growth across industries: 11 of Reddit’s top-15 industry verticals grew more than 50% in Q4 2025, and lower-funnel conversion volume doubled year-over-year (Reddit Q4 2025 letter)
  • Video ads are taking off: video advertising revenue more than doubled year-over-year in Q3 2026 (Reddit Q3 2026 letter)
  • Shopping ads improved fast: Reddit reports a 91% year-over-year improvement in Dynamic Product Ads ROAS in Q1 2026 (Reddit Q1 2026 letter)
  • How bidding works: advertisers can set a cost cap on average CPM or CPV (awareness and consideration) or CPC (traffic); an ad group may overspend its daily budget by up to 20%, and target-cost bidding for sales and leads requires at least 200 events in the last 28 days (Reddit Ads Help Center, 2026)
Section 5

IPO & financials

$34

IPO price per share (March 2024)

Reddit prospectus, 2024

$6.4B

fully diluted valuation at IPO

Fortune, 2024

$2.2B

total revenue 2025, +69% YoY

Reddit FY2025 results

$530M

net income 2025 (2024: loss of $484M)

Reddit FY2025 results

  • Reddit went public on the NYSE on March 21, 2024 under ticker RDDT. It sold 22 million shares at $34, raising $748 million in total (Reddit 424B4 prospectus, 2024). At the IPO price its market value was $5.4 billion, or about $6.4 billion fully diluted, down from $10 billion in a 2021 funding round (Fortune, 2024)
  • On its first trading day the stock closed at $50.44, 48.35% above the IPO price (IPOScoop, 2024)
  • Revenue 2025: $2,203 million, up 69% from $1,300 million in 2024. U.S. revenue was $1,786 million, international $417 million; gross margin was 91.2% (Reddit FY2025 results)
  • From loss to profit: net income was $530 million in 2025 after a $484 million loss in 2024; adjusted EBITDA reached $845 million (38% margin) (Reddit FY2025 results)
  • Q3 2026: revenue of $895 million, +53%, with net income of $283 million (32% margin) and adjusted EBITDA of $402 million (45%). Revenue over the past 12 months exceeded $3 billion; for Q4 2026 Reddit expects $1,000 to $1,030 million (Reddit Q3 2026 results)
  • Other revenue (mostly content licensing): $140 million in 2025 (+22%) and $48 million in Q3 2026 (+35%), next to $847 million in advertising that quarter (Reddit FY2025; Q3 2026)
  • 2,555 full-time employees at the end of 2025, up from 2,233 a year earlier. In Q2 2026 Reddit crossed $1 million in revenue per employee (Reddit 10-K, 2026; Reddit Q2 2026 letter)
  • Reddit joined the S&P 500 in Q3 2026 and bought back about 670,000 shares for $100 million that quarter, at an average price of $149.81. Cash and marketable securities stood at $3.03 billion (Reddit Q3 2026 results)
Section 6

Google partnership & SEO

$60M

reported annual value of the Google deal

Reuters, 2024

$203M

data licensing contracts signed in January 2024

Reddit S-1, 2024

15%

of AI summary sources: Wikipedia, YouTube and Reddit combined

Pew Research Center, 2025

The Google-Reddit Data Deal

On February 22, 2024, just before the IPO, Google announced an expanded partnership with Reddit: Google gained access to Reddit’s Data API, and Reddit would use Google’s Vertex AI for features such as search (Google, 2024). According to one source cited by Reuters, the contract is worth about $60 million per year (Reuters, 2024). Reddit’s own S-1 lists data licensing arrangements signed in January 2024 with an aggregate contract value of $203.0 million and terms of two to three years (Reddit S-1, 2024).

  • Wikipedia, YouTube and Reddit together supplied 15% of the sources in Google’s AI summaries, against 17% in standard search results, in Pew’s analysis of 68,879 searches by 900 U.S. adults (March 2025) (Pew Research Center, 2025)
  • About 55% of desktop visits to reddit.com come from organic search (Similarweb estimate, October 2026) (Similarweb, 2026)
  • Search referrals are falling: in Q3 2026 Reddit reported a meaningful drop in search referral traffic, accelerating late in the quarter, with more than 1 million fewer referrals per week in October (Reddit Q3 2026 letter)
  • Reddit drives 3.41% of social referral traffic worldwide and 8.5% in the United States (October 2026) (StatCounter; StatCounter US, 2026)
  • Shareholders sued over the impact of Google Search and AI Overviews; the court dismissed the complaint with leave to amend on August 13, 2026, and a second amended complaint followed on October 23, 2026 (Reddit 10-Q, 2026)
  • Regulators took notice: on March 14, 2024 the FTC informed Reddit of a non-public inquiry into its sale, licensing or sharing of user-generated content to train AI models (Reddit 424B4, 2024)
  • Reddit also buys from Google: in August 2026 it extended its Google Cloud agreement through 2029, committing $580 million between September 2026 and August 2029 (Reddit 10-Q, 2026)

For SEO strategy, this means: Reddit threads are direct SERP competitors, but also an opportunity. Businesses that actively post valuable content in relevant subreddits can earn visibility in Google and in AI answers.

Section 7

Business use & marketing

Purchase confidence
84%

of U.S. shoppers feel more confident after researching on Reddit

Reddit survey n=1,004, Feb 2026

Source: Reddit Q1 2026 letter

B2B audience
20M+

business decision-makers come to Reddit

9 in 10 used it to research business purchases

Source: Reddit Q3 2026 letter

Shopping intent
+40%

high-intent shopping conversations, 2025 vs 2024

Reddit Community Intelligence data

Source: Reddit Q1 2026 letter

  • 7 in 10 beauty shoppers say they feel more confident about a purchase after reading about it on Reddit (Reddit survey, U.S., n=1,000, May 2026) (Reddit Q3 2026 letter)
  • B2B case, Huntress: using community and multi-placement targeting, top ads reached a 1.5% to 2% click-through rate, and CPA was cut by more than half across two campaigns (Reddit Q3 2026 letter)
  • Max campaign case, Brooks Running: 26% more clicks, a 37% lower cost per click and a 26% higher CTR than its standard campaigns (Reddit Q4 2025 letter)
  • Search on Reddit itself is growing: over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier (Reddit Q4 2025 letter)
  • Authenticity is the product: Reddit started verified profiles for brands and individuals in Q4 2025 and is moving to bot verification and labeling (Reddit Q4 2025 letter)
  • Note: the survey figures above come from Reddit’s own research, published in its shareholder letters. Treat them as Reddit’s claims, not independent benchmarks.
Section 9

Key takeaways

Strong Growth

Reddit grew from 73.1 million daily active uniques at the end of 2023 to 130.3 million in Q3 2026, and reaches 515.2 million people a week. Growth now comes mainly from outside the U.S.

SEO Game Changer

Google has Data API access, and Reddit, Wikipedia and YouTube together supply 15% of the sources in Google’s AI summaries. At the same time Reddit reports falling search referrals in late 2026: visibility in Google is valuable, but not guaranteed.

High-Value Audience

In the U.S., 36% of college graduates and 36% of adults in $100,000+ households use Reddit, against 12% and 16% at the other end. Reddit users skew young: 40% of 18-29-year-olds use it.

Advertising at Scale

Ad revenue reached $2.1 billion in 2025 (+74%) and $847 million in Q3 2026 alone. Ad prices rose about 34% year-over-year, so Reddit is no longer a cheap niche channel.

Global Expansion

International daily users grew 24% in Q3 2026 while U.S. users dipped 2%. Machine translation in 35 languages, including Dutch, opens Reddit content to new markets.

Authenticity Required

Reddit is betting on verified profiles, bot labeling and faster moderation. Brands that treat Reddit as a billboard rather than a community will struggle.

FAQ

Frequently asked questions

How many users does Reddit have in 2026?

Reddit does not report monthly active users. In Q3 2026 it had an average of 130.3 million daily active uniques (+12% year-over-year) and 515.2 million weekly active uniques (+16%), according to its quarterly results. International users grew 24% while U.S. daily users fell 2%. In the U.S., 25% of adults say they use Reddit (Pew Research Center, 2026).

How much does it cost to advertise on Reddit?

Reddit does not publish average CPC or CPM rates, and we found no benchmark with a traceable public source. What Reddit does report: the price of ads rose about 34% year-over-year in Q3 2026, and ad impressions about 15%. Advertisers can cap the average CPM, CPV or CPC, and an ad group may overspend its daily budget by up to 20% (Reddit Ads Help Center). Total ad revenue was $2.1 billion in 2025.

How does the Google-Reddit partnership affect SEO?

Since February 2024 Google has had access to Reddit’s Data API; Reuters reported the deal at about $60 million per year, citing one source. Reddit, Wikipedia and YouTube together supply 15% of the sources in Google’s AI summaries (Pew, 2025). About 55% of desktop visits to reddit.com come from organic search (Similarweb estimate), but Reddit reported falling search referrals in late 2026. Reddit threads are direct SERP competitors, and active community participation can increase brand visibility.

What age group uses Reddit the most?

Young adults. In the U.S., 40% of 18-29-year-olds use Reddit, 35% of 30-49-year-olds, 18% of 50-64-year-olds and 6% of those 65 and older (Pew Research Center, 2026). Men (27%) use it slightly more than women (23%), and 36% of college graduates use Reddit against 12% of those with a high school diploma or less.

Can businesses use Reddit for marketing?

Yes, but Reddit requires an authentic approach. In Reddit’s own survey, 84% of U.S. shoppers felt more confident after researching on Reddit, and Reddit says over 20 million business decision-makers use the platform. Advertising options include Max campaigns, which in Reddit’s tests delivered 17% lower cost per action, lead generation and Dynamic Product Ads. Combine ads with genuine community participation and social listening.

What is Reddit’s revenue and valuation in 2026?

Reddit reported revenue of $2.2 billion for 2025 (+69%) and net income of $530 million. In Q3 2026 revenue was $895 million (+53%), and revenue over the last 12 months exceeded $3 billion. Reddit went public in March 2024 at $34 per share, a fully diluted valuation of about $6.4 billion, and joined the S&P 500 in Q3 2026. Advertising was $847 million of Q3 2026 revenue; other revenue, mainly content licensing, was $48 million.

Reddit & social media expertise from Searchlab

At Searchlab, we combine data-driven strategy with AI tooling to help businesses succeed on the platforms where their audience is active — including Reddit. From SEO optimization that accounts for Reddit’s growing influence in search results, to content marketing that authentically connects with community expectations: we help you choose and optimize the right channels.

Want to know how Reddit fits into your marketing strategy? Discover our AI-driven approach or explore how our social advertising agency and content marketing agency teams can help you leverage Reddit’s growing influence for your business.

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Ruud ten Have

Written by

Ruud ten Have

Ruud is a digital marketer with 10+ years of experience in online advertising and AI implementation. At Searchlab, he combines strategic thinking with hands-on AI tooling to deliver measurable results for businesses.

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