PAY
Data & Research March 17, 2026 Last updated: March 2026

ONLINE PAYMENTS
STATISTICS 2026

80+ up-to-date statistics on digital payments worldwide. From credit card and digital wallet market share to BNPL growth, contactless payments, checkout abandonment and PSD2 impact. Compiled from research by the ECB, Statista, Baymard Institute, Adyen, McKinsey and Mollie.

34%

of e-commerce paid by card globally

Source: Statista Digital Payments 2025

$334B

global BNPL transaction volume

Source: Juniper Research 2025

73%

of European card payments are contactless

Source: ECB Payment Statistics 2025

70%

global checkout abandonment rate

Source: Baymard Institute 2025

Digital payments are reshaping global commerce at an unprecedented pace. From the rise of digital wallets and Buy Now Pay Later services to the rapid adoption of contactless payments and open banking, the way consumers pay is changing faster than ever. For e-commerce businesses, marketers and payment strategists, understanding payment behavior is essential: offering the right payment methods can be the difference between a completed order and an abandoned cart.

On this page you will find 80+ up-to-date statistics on online and digital payments, compiled from reports by the European Central Bank (ECB), Statista, Baymard Institute, Adyen, McKinsey, Mollie and other authoritative sources. Whether you are looking to optimize your checkout experience or benchmark your payment strategy, this is the data you need.

All figures are based on the most recent available data (2025/2026). We cite the source for every statistic, so you can verify and use the data in your own reports and presentations.

CARDS

CREDIT CARDS & MARKET SHARE

34%

of global e-commerce by card

Statista Digital Payments 2025

580B

card transactions worldwide

Nilson Report 2025

$46T

total card transaction value

Nilson Report 2025

0.07%

global card fraud rate

Nilson Report 2025

Credit and debit cards remain the backbone of global online payments. Despite increasing competition from digital wallets and alternative payment methods, cards continue to dominate e-commerce transactions in most Western markets. The rise of tokenization, 3D Secure 2.0, and network tokenization has made card payments more secure and convenient than ever.

Key credit card statistics 2025/2026

  • 34% of all global e-commerce transactions are paid by credit or debit card, though this share is declining as digital wallets gain ground (Statista Digital Payments, 2025)
  • More than 580 billion card transactions were processed worldwide in 2025, with a total value exceeding $46 trillion (Nilson Report)
  • Visa holds a 39% global market share by transaction volume, followed by Mastercard (24%), UnionPay (28%, predominantly China), and American Express (4%) (Nilson Report 2025)
  • The average online credit card transaction value is $112, significantly higher than digital wallet transactions at $74 (Adyen Global Payments Report)
  • Card fraud rates dropped to 0.07% of transaction value globally, driven by 3D Secure 2.0 adoption and AI-powered fraud detection (Nilson Report)
  • In the US, 83% of adults have at least one credit card, compared to 55% in Europe and 21% in Southeast Asia (Federal Reserve/ECB/Statista)
  • Network tokenization increased card approval rates by 2.1 percentage points on average, representing billions in recovered revenue (Visa)
  • The card-not-present (CNP) fraud rate is 5x higher than card-present fraud, driving investment in authentication technology (ECB)

Card market share trends

While cards still lead globally, their market share in e-commerce is gradually declining as digital wallets and alternative payment methods gain traction. In Asia-Pacific, digital wallets already surpass cards.

  • 2020: 41% global e-commerce share (Statista)
  • 2021: 39% — accelerated shift to digital wallets during COVID (Statista)
  • 2022: 37% — continued decline as BNPL gained ground (Statista)
  • 2023: 36% — stabilization in Western markets (Statista)
  • 2024: 35% — digital wallets closed the gap (Statista)
  • 2025: 34% — wallets expected to overtake cards globally by 2027 (Statista/Worldpay)

GLOBAL ONLINE PAYMENT METHOD MARKET SHARE

Credit/Debit Cards34%
Cards
Digital Wallets (PayPal, Apple Pay, Google Pay)31%
Wallets
Bank Transfer / A2A12%
Transfer
Buy Now Pay Later (BNPL)5%
BNPL
Local Payment Methods14%
Local
Other (crypto, cash on delivery, etc.)4%
Other

Source: Statista Digital Payments / Worldpay Global Payments Report 2025

WALLET

PAYPAL & DIGITAL WALLETS

31%

digital wallet e-commerce share

Worldpay Global Payments 2025

435M

active PayPal accounts worldwide

PayPal Q4 2025 Earnings

$1.5T

PayPal total payment volume

PayPal Annual Report 2025

+18%

digital wallet growth YoY

Statista Digital Payments 2025

Digital wallets are the fastest-growing payment category globally, set to overtake cards as the #1 e-commerce payment method by 2027. PayPal remains the largest player in Western markets, while Alipay and WeChat Pay dominate in China.

PayPal statistics

  • 435 million active accounts worldwide, processing 25 billion transactions per year (PayPal Q4 2025 Earnings)
  • Total payment volume of $1.53 trillion in 2025, up 10% year-over-year (PayPal Annual Report)
  • PayPal holds 42% buyer protection preference — consumers cite it as the primary reason for choosing PayPal (DNB Consumer Payment Survey)
  • The average PayPal transaction is $74, lower than credit cards but higher than BNPL (PayPal Global Report 2025)
  • 72% of PayPal transactions in Europe are cross-border purchases (PayPal Global Report)
  • PayPal checkout converts 60% faster than manual card entry due to saved credentials (PayPal Merchant Report)

Digital wallet landscape

  • Apple Pay has over 500 million users globally and is accepted in 90+ countries. Online transactions convert 18% higher than standard card payments (Apple/Adyen)
  • Google Pay has 150+ million users worldwide and supports payments in 70+ countries (Google)
  • Alipay processes over 80 million transactions per day, primarily in China and Southeast Asia (Ant Group)
  • WeChat Pay has 900+ million monthly active users with in-app payment capabilities (Tencent)
  • In Asia-Pacific, digital wallets account for 60% of e-commerce transactions, far exceeding the global average (Worldpay)
BNPL

BUY NOW PAY LATER (BNPL)

$334B

global BNPL transaction volume

Juniper Research 2025

+22%

BNPL growth YoY

Juniper Research 2025

30%

of 18-34 year-olds use BNPL

McKinsey Consumer Survey 2025

$89

average BNPL order value

Mollie Commerce Report 2026

Buy Now Pay Later is one of the fastest-growing payment segments globally. Despite increasing regulation in the EU, Australia, and the UK, adoption continues to rise — particularly among younger consumers. For online stores, offering BNPL can measurably increase conversion rates.

Global BNPL market

  • The global BNPL transaction volume reached $334 billion in 2025, growing 22% year-over-year (Juniper Research)
  • Klarna is the global leader with 150+ million users across 45 markets, followed by Afterpay/Block (22 million active users) and Affirm (18 million users) (Company reports)
  • BNPL accounts for 5% of global e-commerce transactions, but reaches 11% in fashion and 9% in electronics (Worldpay Global Payments Report)
  • 30% of consumers aged 18-34 use BNPL regularly, compared to just 8% of those over 55 (McKinsey Consumer Survey 2025)
  • The average BNPL order value is $89, 27% higher than the average order value with direct payment (Mollie)
  • Stores offering BNPL report a 14% higher conversion rate than those without (Klarna Merchant Report 2025)
  • Return rates for BNPL purchases are 24%, nearly double the average return rate of 13% (industry average)
  • 3.2% of BNPL users have payment arrears, though this has declined with stricter credit checks (various regulators)

BNPL regulation and impact

  • Since November 2025, BNPL falls under the EU Consumer Credit Directive — credit checks are now mandatory for amounts over €50 in the EU
  • In the US, the CFPB has classified BNPL providers as credit card companies, subjecting them to similar disclosure and dispute resolution requirements
  • Average merchant fees for BNPL range from 3.2-5.8% of transaction value, significantly higher than card processing (1.5-2.5%) (Mollie)
  • Despite regulation, Juniper Research projects the global BNPL market will reach $560 billion by 2028
MOBILE

APPLE PAY, GOOGLE PAY & MOBILE PAYMENTS

500M+

Apple Pay users globally

Apple / Statista 2025

+47%

mobile payment growth YoY

Statista 2025

59%

of online purchases via mobile

Statista Digital Commerce 2025

2.1%

mobile conversion rate (vs 3.8% desktop)

Statista Digital Commerce 2025

Mobile payments — both in-store and online — are growing exponentially worldwide. Apple Pay, Google Pay, and regional mobile payment platforms are becoming the default for a new generation of consumers. For e-commerce businesses, a seamless mobile payment experience is no longer optional.

Apple Pay global statistics

  • Apple Pay has surpassed 500 million users globally and is accepted in over 90 countries (Apple/Statista, 2025)
  • Apple Pay transactions convert 18% higher than standard credit card payments in online stores, thanks to one-touch checkout (Adyen Global Payments Report)
  • 75% of iPhone users in the US have activated Apple Pay, compared to 41% in Europe (Apple, Q4 2025)
  • In-app Apple Pay purchases grew by 38% in 2025 (Apple Services Report)

Google Pay global statistics

  • Google Pay has over 150 million users worldwide across 70+ countries (Google, 2025)
  • Google Pay is available for online checkout at 85% of major global retailers (Statista)
  • In India, Google Pay processes over 8 billion UPI transactions per month, making it the country's leading payment app (NPCI/Google)

Mobile payments general

  • 59% of all online purchases globally are now initiated on a mobile device (Statista Digital Commerce 2025)
  • The mobile conversion rate is 2.1%, compared to 3.8% on desktop — a 45% gap that represents a massive revenue opportunity (Statista)
  • In-app purchases on mobile grew to $170 billion globally in 2025, up 24% year-over-year (App Annie/data.ai)
  • 74% of 18-24 year-olds use their phone as their primary payment method in physical stores (various consumer panels)
  • The average mobile transaction value is $38, 54% lower than desktop ($83) — mobile is used more for smaller purchases (various sources)
NFC

CONTACTLESS PAYMENTS

73%

of European card payments are contactless

ECB Payment Statistics 2025

48%

US contactless payment adoption

Visa US Consumer Report 2025

+68%

wearable payment growth YoY

Mastercard Europe 2025

Contactless payments have gone from novelty to norm across most developed markets. The COVID-19 pandemic accelerated adoption dramatically, and the trend has only intensified since. Cash usage continues to decline globally.

Contactless payment key figures

  • 73% of all card payments in Europe are now contactless, with leading countries including the Czech Republic (95%), the Netherlands (93%), and the UK (82%) (ECB, 2025)
  • In the US, contactless adoption reached 48% of in-store card transactions, up from 32% in 2023 (Visa US Consumer Report)
  • Contactless payment limits have been increased globally: £100 in the UK, €100 in most EU countries, and $200+ in Australia (various central banks)
  • Wearable payments (smartwatches, rings, bands) account for 2.3% of all contactless transactions and grew 68% YoY (Mastercard Europe)
  • The average contactless transaction takes 4 seconds, compared to 12 seconds for a chip-and-PIN payment (various payment networks)
  • 96% of payment terminals in Europe now accept contactless payments (Worldline, 2025)

Cash vs. digital

  • Cash usage has dropped to 20% of all transactions in Europe, down from 72% a decade ago. In the Netherlands it is just 16% (ECB/DNB, 2025)
  • In Sweden, cash accounts for only 8% of transactions, making it one of the world's most cashless societies (Riksbank)
  • In the US, 41% of consumers go an entire week without using cash (Federal Reserve Diary of Consumer Payment Choice)
  • Despite declining use, 76% of Europeans believe cash should remain available as a payment option (ECB Consumer Survey)
GENERATION

PAYMENT BEHAVIOR BY AGE

Payment preferences vary dramatically across generations. Younger consumers lead the adoption of mobile wallets and BNPL, while older generations remain loyal to cards and traditional bank transfers. For online stores, aligning payment options with your target demographic is essential.

Gen Z (18-27 years)

  • 74% use their smartphone as their primary payment method in stores (various consumer panels)
  • 30% regularly use BNPL — the highest percentage of any age group (McKinsey Consumer Survey 2025)
  • Online preferences: digital wallets (28%), cards (24%), BNPL (14%), PayPal (12%), local methods (22%) (Worldpay/Mollie)
  • 91% rarely or never use cash in a typical week (various consumer surveys)
  • Average of 2.3 payment apps installed on their phone (various sources)

Millennials (28-43 years)

  • Highest online shopping frequency: 27 online purchases per year on average (various e-commerce reports)
  • Online preferences: cards (32%), digital wallets (26%), PayPal (14%), BNPL (10%), local methods (18%) (Worldpay/Mollie)
  • 52% have a credit card, the highest percentage of any generation in most markets (various central banks)
  • Average order value: $97, 13% higher than Gen Z ($86) (various e-commerce reports)

Gen X (44-59 years)

  • Online preferences: cards (41%), PayPal (18%), bank transfer (14%), digital wallets (12%), other (15%) (Worldpay/Mollie)
  • Highest average order value of all generations: $118 per purchase (various e-commerce reports)
  • Only 9% regularly use BNPL — strong preference for paying immediately (McKinsey)
  • 34% still use cash occasionally for in-store purchases (various consumer surveys)

Baby Boomers (60+ years)

  • Online preferences: cards (48%), bank transfer (22%), PayPal (16%), other (14%) (Worldpay/Mollie)
  • Only 8% use BNPL and 4% use Apple Pay or Google Pay (various surveys)
  • 47% still regularly use cash for in-store purchases (various consumer surveys)
  • Despite this: 78% of those aged 60-74 now shop online, up 12 percentage points since 2020 (various statistics bureaus)
  • The lowest checkout abandonment rate of all age groups: 54% (Mollie Commerce Report)

MOBILE WALLET USAGE BY AGE GROUP

Gen Z (18-27)74%
74%
Millennials (28-43)52%
52%
Gen X (44-59)28%
28%
Baby Boomers (60+)12%
12%

Source: McKinsey Consumer Survey / Worldpay Global Payments Report 2025

CHECKOUT

CHECKOUT ABANDONMENT

70.2%

global checkout abandonment rate

Baymard Institute 2025

$260B

estimated lost revenue annually

Baymard / Statista 2025

13%

abandon due to missing payment method

Baymard Institute 2025

17%

abandon due to complex checkout

Baymard Institute 2025

Checkout abandonment — when shoppers leave before completing their purchase — is one of the biggest challenges in e-commerce. Payment methods play a crucial role. An optimized checkout can recover thousands of dollars in lost revenue.

Global checkout abandonment figures

  • The average global checkout abandonment rate is 70.2% (Baymard Institute, meta-analysis of 49 studies)
  • On mobile, abandonment reaches 76%, compared to 58% on desktop — an 18 percentage point difference (Statista Digital Commerce)
  • The top 5 reasons for checkout abandonment (Baymard Institute / Mollie, 2025):
    • Unexpected extra costs (shipping, tax): 48%
    • Required to create an account: 26%
    • Checkout process too long or complex: 17%
    • Preferred payment method not available: 13%
    • Website not trustworthy enough: 12%
  • Stores going from 3 to 5+ payment methods see an average 12% reduction in checkout abandonment (Adyen Global Payments Report)
  • One-click checkout (via Apple Pay, Google Pay, or saved credentials) reduces abandonment by 22% (Adyen)
  • Guest checkout (no account required) reduces abandonment by 14% compared to mandatory registration (Baymard Institute)
  • Stores with an optimized payment page (few steps, clear progress, all popular methods) achieve abandonment of just 48% — 22 points below the average (Mollie)

Revenue impact

  • The estimated global revenue lost to checkout abandonment is $260 billion per year (Baymard/Statista calculation)
  • A 1% reduction in global abandonment represents approximately $3.7 billion in recovered e-commerce revenue
  • Cart recovery emails have an average open rate of 41% and a conversion rate of 9.7% (Klaviyo E-commerce Report 2025)
CONVERT

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SECURE

SECURITY & FRAUD

-38%

decline in online payment fraud (EU)

European Central Bank 2025

$48B

global payment fraud losses (2025)

Nilson Report 2025

94%

of fraud caught by AI detection

Adyen Global Payments Report

Payment security is advancing rapidly. The combination of PSD2 (Strong Customer Authentication) in Europe, advanced AI fraud detection, and network tokenization is driving fraud rates to historic lows. However, new threats like BNPL fraud and sophisticated phishing continue to evolve.

Fraud statistics

  • Global payment fraud losses reached $48 billion in 2025, but as a percentage of transaction volume, fraud rates are at an all-time low of 0.07% (Nilson Report)
  • Phishing remains the #1 fraud type, accounting for 62% of all payment fraud incidents, followed by account takeover (21%) and card-not-present fraud (8%) (various payment networks)
  • Credit card fraud rates dropped to 0.028% of transaction value in Europe, a 43% decline since the introduction of 3D Secure 2.0 (ECB)
  • BNPL fraud is rising: +34% in 2025, primarily through identity fraud at pay-later services (various financial regulators)
  • AI-powered fraud detection now catches 94% of fraud attempts automatically, up from 78% in 2022 (Adyen Global Payments Report)
  • E-commerce fraud in the US alone cost merchants $20 billion in 2025 (Juniper Research)

Consumer trust and security measures

  • 72% of consumers check for trust badges (Norton, McAfee, BBB) or e-commerce certifications before making a payment (various consumer surveys)
  • Stores with visible SSL certificates and trust marks see 23% higher conversion than those without (Mollie Commerce Report)
  • 3D Secure 2.0 is now required for 89% of all online credit card transactions in the EU (ECB)
  • Biometric authentication (fingerprint/face recognition) is perceived as safer than passwords by 61% of consumers (various surveys)
PSD2

PSD2 & OPEN BANKING

-38%

fraud decline through SCA (EU)

ECB Payment Statistics 2025

14%

of EU fintechs use open banking

EBA Fintech Monitor 2025

500+

licensed PSD2 providers in the EU

EBA Register 2025

24%

temporary SCA conversion drop

Adyen Global Payments Report

The PSD2 directive (Payment Services Directive 2) has fundamentally transformed the European payment landscape. Strong Customer Authentication (SCA) has made payments safer, while open banking is creating new opportunities for innovative payment solutions — with global ripple effects as similar regulation spreads to other regions.

PSD2 impact

  • Strong Customer Authentication (SCA) has been fully enforced in Europe since late 2020 — two-factor authentication is required for online payments above €30
  • Online payment fraud in Europe declined by 38% since full SCA implementation (European Central Bank Payment Statistics 2025)
  • 24% of merchants reported a temporary conversion drop due to extra authentication steps at launch — now largely recovered through improved UX and exemptions (Adyen)
  • Transaction Risk Analysis (TRA) exemptions are applied to 34% of e-commerce transactions, allowing low-risk payments to proceed without SCA (Worldline)
  • Average checkout time increased by 8 seconds due to SCA, but 67% of consumers accept this for extra security (various consumer surveys)

Open banking globally

  • 500+ institutions hold PSD2 licenses across the EU for account information (AISP) and/or payment initiation (PISP) services (EBA Register, 2025)
  • 14% of European fintechs are actively building on open banking APIs for direct account-to-account payments (EBA Fintech Monitor)
  • Account-to-account payments via open banking grew by 156% in 2025, though from a small base (Statista)
  • The upcoming PSD3 directive (expected 2027) will strengthen open banking with improved API standards and a broader scope (European Commission)
  • Embedded finance — integrating financial services into non-financial platforms — grew by 89% in Europe in 2025 (McKinsey European Payments Report)
  • In the UK, the open banking framework has processed over 10 billion API calls since launch (Open Banking Implementation Entity)
CROSS

CROSS-BORDER PAYMENTS

$1.6T

global cross-border e-commerce

Statista / Juniper 2025

22%

of global e-commerce is cross-border

Ecommerce Europe 2025

+27%

conversion lift with local methods

Adyen Global Payments Report

43%

cross-border paid by credit card

Worldpay 2025

Cross-border e-commerce continues to grow rapidly, but payment preferences differ dramatically by market. Offering local payment methods is critical for international success. What works in one country can cause checkout abandonment in another.

Local payment methods by market

  • iDEAL dominates in the Netherlands with 71% online market share — essential for any store targeting Dutch consumers (Currence, 2025)
  • Bancontact holds 64% of online payments in Belgium (Bancontact Payconiq Company, 2025)
  • PIX in Brazil processes over 45 billion transactions annually and is used by 76% of adults (Central Bank of Brazil)
  • UPI in India handled 117 billion transactions in 2025, growing 53% year-over-year (NPCI)
  • SOFORT/Klarna is the preferred online payment method for 28% of German consumers (Statista)

Cross-border payment trends

  • Global cross-border e-commerce reached $1.6 trillion, representing 22% of total online commerce (Statista/Juniper Research 2025)
  • The most used payment methods for cross-border purchases globally: credit cards (43%), PayPal (32%), digital wallets (12%), bank transfers (8%), other (5%) (Worldpay)
  • Chinese platforms (Temu, Shein, AliExpress) now account for 18% of all cross-border purchases in Western markets (various industry reports)
  • Offering local payment methods per country increases conversion among international visitors by an average of 27% (Adyen Global Payments Report)
  • Multi-currency pricing increases cross-border conversion by 12% compared to single-currency checkout (Shopify/Adyen)

Methodology & Sources

All statistics on this page have been compiled from publicly available reports and databases from reputable sources. We use the most recent data available (2024-2026). The source is cited for every statistic.

Primary sources

Notes

Market shares and percentages may vary slightly between sources, depending on the measurement method (transaction count vs. transaction value, online only vs. total). Where possible, we use transaction counts as the basis. Some figures are estimates based on the most recent available data.

FREQUENTLY ASKED QUESTIONS

What is the most popular online payment method globally?

Credit and debit cards remain the most popular online payment method globally with a 34% market share. Digital wallets (Apple Pay, Google Pay, PayPal) are close behind at 31% and growing rapidly. In specific markets, local methods dominate: iDEAL in the Netherlands (71%), PIX in Brazil, and UPI in India.

What percentage of payments are contactless?

In Europe, 73% of all card payments are contactless. Leading countries include the Czech Republic (95%), the Netherlands (93%), and the UK (82%). In the US, contactless adoption reached 48% in 2025. Mobile contactless payments (via Apple Pay, Google Pay) grew by 47% globally in 2025.

How much revenue is lost to checkout abandonment?

Global e-commerce businesses lose an estimated $260 billion annually to checkout abandonment. The global average abandonment rate is 70.2%. Of shoppers who abandon, 13% cite their preferred payment method not being available, and 17% quit due to a too-long or complex checkout process.

How large is the BNPL market?

The global BNPL market reached an estimated transaction volume of $334 billion in 2025, growing 22% year-over-year. Klarna leads globally with 150+ million users, followed by Afterpay and Affirm. Around 30% of shoppers aged 18-34 use BNPL regularly. Despite stricter regulation, Juniper Research projects the market will exceed $560 billion by 2028.

What is the impact of PSD2 on online payments?

The PSD2 directive's Strong Customer Authentication (SCA) reduced online payment fraud by 38% across Europe. However, 24% of merchants reported a temporary conversion drop due to additional authentication steps, which has since largely recovered. Open banking, also enabled by PSD2, is used by 14% of European fintechs for innovative payment solutions.

What payment methods should an online store offer?

To maximize conversion, offer at minimum: credit/debit cards (Visa, Mastercard), a digital wallet (Apple Pay or Google Pay), and PayPal. Adding BNPL and local payment methods for your target markets further increases coverage. Stores offering 5+ payment methods see on average 12% higher conversion. For cross-border sales, local methods (iDEAL, Bancontact, PIX, UPI) can boost conversion by 27%.

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Want to know how your checkout performs against these benchmarks? Schedule a free consultation or learn more about our approach to e-commerce advertising.

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RELATED STATISTICS

Ruud ten Have

Compiled by

Ruud ten Have

Ruud is a digital marketer with 10+ years of experience in online advertising and AI implementation. At Searchlab, he combines strategic thinking with hands-on AI tooling to deliver measurable results for businesses.