12 — Trends & Predictions
What to expect from OpenAI
OpenAI is at a crossroads: a public benefit structure, an IPO that has been pushed back, advertising in ChatGPT and huge compute commitments. These are the trends backed by reported figures.
Key trends for 2026-2027
- Subscriptions: 35 million users paid for Plus and Pro when The Information reported the 220 million target for 2030 (TechCrunch, 2026)
- Compute: about $18 billion of the 2025 funding round was earmarked for Stargate (CNBC) (TechCrunch, 2025)
- Compute: Nvidia committed 3GW of dedicated inference capacity and 2GW of training capacity on Vera Rubin systems (TechCrunch, 2026)
- Agents: after Operator (January 2025), ChatGPT Work (July 2026) brings AI agents into daily work; Uber is rolling it out to about 30,000 employees (TechCrunch, 2026)
- Search: 10% of people already use AI chatbots for news every week (Reuters Institute, 2026)
What does this mean for businesses?
AI keeps getting cheaper: gpt-5-nano costs $0.05 per million input tokens through the API, so even small businesses can afford advanced AI. Marketers are moving accordingly: 37.7% name AI chatbots such as ChatGPT as their biggest planned investment increase (HubSpot, 2026). The key is not to deploy every OpenAI product at once, but to choose the tools with the most impact for your business case and to start with a pilot, measure, optimize and scale.