HUBSPOT VS SALESFORCE
WHICH CRM SHOULD YOU CHOOSE?

1. Summary: HubSpot vs Salesforce in 2026

The choice between HubSpot and Salesforce is one of the most important technology decisions your business can make. Your CRM is the foundation of your B2B lead generation, sales process, and customer relationships. A wrong choice costs you not only money, but also months of implementation time and productivity.

Let's be honest: there is no "best" CRM. There is only the best CRM for your situation. In this comparison, we put both platforms under the microscope on the points that truly matter — pricing, features, ease of use, implementation, and fit with your business needs.

The quick version: HubSpot is ideal for SMBs to midmarket companies that want an all-in-one platform with marketing, sales, and service — quick to implement, intuitive to use, and with an attractive free entry-level model. Salesforce is the choice for enterprise organizations with complex sales processes, multiple business units, and the need for virtually unlimited customization — provided you have the budget and technical capacity to fully leverage the platform.

In this comparison, we cover everything you need to know to make an informed decision. We look not only at the feature list and pricing, but also at the hidden costs that many companies only discover after signing a contract: implementation time, management costs, training costs, and the costs of add-on modules you'll need sooner than you think.

2. Overview: HubSpot and Salesforce at a glance

What is HubSpot?

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah as an inbound marketing platform. It has since grown into a full CRM platform with five integrated hubs: Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub.

HubSpot's core principle is simplicity. One platform, one database, one interface. Marketing, sales, and customer service all work from the same environment. That sounds obvious, but in practice this is a tremendous advantage over CRM systems where you have to connect separate modules together.

• Free CRM — Contact management, deals, tasks, and basic reporting at no cost
• Marketing automation — Email workflows, lead scoring, forms, landing pages
• Content management — Built-in CMS for website and blog
• Sales tools — Pipeline management, sequences, meeting scheduler, quotes
• Service hub — Ticketing, knowledge base, customer satisfaction surveys

What is Salesforce?

Salesforce was founded in 1999 by Marc Benioff and is the undisputed market leader in CRM software with approximately 23% global market share. The platform primarily serves enterprise organizations and offers an extensive ecosystem of products: Sales Cloud, Marketing Cloud, Service Cloud, Commerce Cloud, Data Cloud, and more. Major brands like Amazon, Spotify, and Toyota run on Salesforce.

Salesforce's strength lies in customizability. With its own programming language Apex, the Lightning component library, and the AppExchange ecosystem (7,000+ apps), you can model virtually any business process. Complex approval flows, multi-entity reporting, territory-based assignments — if you can imagine it, you can build it in Salesforce. That makes it powerful — but also complex.

• Sales Cloud — Advanced pipeline management, forecasting, territory management
• Marketing Cloud — Enterprise marketing automation (separate product, additional cost)
• AppExchange — 7,000+ apps and integrations in the marketplace
• Einstein AI — Built-in AI for lead scoring, forecasting, and recommendations
• Customization — Custom objects, workflows, dashboards, Apex code

3. Pricing comparison: HubSpot vs Salesforce

Pricing is often the first question. And rightly so: the difference can add up to tens of thousands of dollars per year. We compare the current prices for 2026 — but note: the actual costs are more than just the license price.

HubSpot CRM Pricing 2026

Plan	Price	Key features
Free	$0/month	Contact management (up to 1M), deals, tasks, basic email, forms, live chat
Starter	$20/month	Everything in Free + email marketing, landing pages, ad management, more reporting
Professional	$890/month	Marketing automation, workflows, A/B testing, lead scoring, custom reporting, teams
Enterprise	$3,600/month	Predictive lead scoring, custom objects, multi-touch attribution, playbooks, SSO

Note: HubSpot prices are per platform (not per user for most features). The Professional and Enterprise plans include a set number of users and marketing contacts. Additional contacts cost from $230/month per 5,000 contacts.

Salesforce CRM Pricing 2026

Plan	Price per user	Key features
Essentials	$25/month	Basic CRM, account management, leads, opportunities, mobile app
Professional	$80/month	Pipeline management, forecasting, quotes, collaboration tools
Enterprise	$165/month	Workflow automation, approval processes, territories, advanced reporting
Unlimited	$330/month	Einstein AI, sandbox, 24/7 support, unlimited customizations

Note: Salesforce prices are per user per month. Marketing Cloud is a separate product starting at approximately $1,250/month. Pardot (now Marketing Cloud Account Engagement) starts at $1,250/month for B2B marketing automation.

Cost comparison: realistic scenario

Let's calculate a concrete example. A company with 10 sales/marketing users and 15,000 contacts:

Cost item	HubSpot Pro	Salesforce Enterprise
License (annual)	$10,680	$19,800
Marketing automation	Included	+$15,000 (Pardot)
Implementation	$2,000 - 5,000	$15,000 - 50,000
Management (annual)	Can be handled internally	Often requires dedicated admin (+$50,000/year)
Total year 1	$12,680 - 15,680	$49,800 - 134,800

The difference is significant. And we haven't even discussed the hidden costs of Salesforce: consultant hours for customizations ($150-250/hour), AppExchange apps you need for basic functionality, and the training your team requires. With HubSpot, most features are built in and training is minimal thanks to the intuitive interface.

Hidden costs to keep in mind

The license price is just the tip of the iceberg. Here are the costs that companies often overlook when choosing a CRM:

• Salesforce add-ons — CPQ (quotes) costs $75/user/month extra. Inbox (email integration) costs $25/user/month. Pardot B2B marketing automation starts at $1,250/month. These costs add up quickly and are all included in HubSpot Professional.
• Consultant hours — Most Salesforce customizations require a certified consultant or developer. On average, Salesforce customers spend $15,000-30,000 per year on consultancy. HubSpot customers spend an average of $3,000-8,000 per year.
• Data storage — Salesforce charges extra for data and file storage above the base limits. HubSpot has more generous limits built in at no additional cost.
• API limits — Salesforce enforces API call limits per edition. If you have many integrations, you may hit these limits and need to upgrade. HubSpot has more generous API limits, especially for Operations Hub users.
• Sandbox environments — With Salesforce, a full sandbox is only available in Enterprise and higher. With HubSpot, sandboxes are available from Enterprise. The difference: Salesforce customers more often need a sandbox due to the more complex configuration.

The total cost of ownership (TCO) over 3 years is the fairest comparison. For a mid-sized company with 10-20 users, HubSpot Professional's TCO typically runs $40,000-60,000 over 3 years. For Salesforce Enterprise including all necessary add-ons and consultancy, this comes to $150,000-300,000 over the same period.

4. Features compared: CRM, marketing, sales, and reporting

CRM & contact management

Both platforms offer solid CRM functionality, but their approach differs fundamentally.

Feature	HubSpot	Salesforce
Contact limits	Up to 1M (free), unlimited (paid)	Unlimited (all plans)
Custom fields	Yes, drag & drop	Yes, advanced with Apex
Custom objects	Yes (Enterprise)	Yes (all plans)
Activity tracking	Automatic (email, website, calls)	Manual + integrations
Lead scoring	Yes (Pro+), AI-driven (Enterprise)	Yes, Einstein AI (Unlimited)
Duplicate management	Built-in	Built-in + third-party tools

Our observation: HubSpot wins in the area of activity tracking. Every interaction — website visit, email open, form submission — is automatically logged on the contact record. With Salesforce, you often need additional tooling for this. This makes HubSpot particularly suitable for companies that want to improve their lead generation with behavioral data.

Marketing automation

This is one of the biggest differentiators. Marketing automation is natively built in to HubSpot — with Salesforce, it's a separate product.

• HubSpot — Email workflows, lead nurturing, forms, landing pages, social media, blogging, and SEO tools. All in one interface, all connected to the CRM.
• Salesforce — Marketing Cloud or Pardot (Account Engagement) must be purchased separately. Powerful, but more complex to set up and $1,250-4,000/month in additional costs. The integration with Sales Cloud is good, but not as seamless as with HubSpot.

For companies that want to align marketing and sales — and every company should — HubSpot offers a significant advantage. You don't need to connect separate systems. See also how a modern AI marketing stack can complement your CRM with advanced automation.

Sales features

Feature	HubSpot	Salesforce
Pipeline management	Visual, drag & drop	Visual + table view
Forecasting	Yes (Pro+)	Advanced (Enterprise+)
Email sequences	Built-in	Via third-party (Outreach, Salesloft)
Meeting scheduler	Built-in (free)	Via integration (Calendly)
Quotes	Built-in, e-sign	CPQ (separate product, +$75/user/mo)
Territory management	Limited	Advanced (Enterprise+)
Multi-currency	Yes (Pro+)	Yes (all plans)

Salesforce is the clear winner for complex sales processes with multiple products, territories, approval workflows, and advanced forecasting. HubSpot is stronger for teams that want an efficient, streamlined sales workflow without weeks of configuration.

Reporting & analytics

Reporting is an area where both platforms are strong, but in different ways. For many companies, reporting is the most important part of their CRM — it is, after all, the only way to know whether your sales and marketing efforts are working.

• HubSpot — User-friendly report builder with drag & drop. Standard reports for marketing, sales, and service. Custom dashboards with up to 300 reports (Enterprise). Multi-touch attribution models built in. Limitation: complex cross-object reports require an Enterprise license.
• Salesforce — Virtually unlimited reporting capabilities. Custom report types, matrix reports, joined reports. Einstein Analytics (Tableau CRM) for advanced BI. Steeper learning curve, but more possibilities for complex datasets and large organizations.

An important difference: HubSpot reports combine marketing and sales data in the same views by default. You can see in a single dashboard how a lead came in via a blog post, which emails that person opened, when sales reached out, and whether the deal closed. With Salesforce, you often need to combine this data from different Clouds, which requires additional configuration (and often additional cost).

For most SMBs, HubSpot offers more than sufficient reporting capabilities. Enterprise organizations that want to combine data from multiple sources and run complex analyses benefit from the depth of Salesforce and Tableau CRM.

AI functionality

In 2026, AI is no longer a nice-to-have, but an essential component of your CRM. Both platforms are investing heavily in AI features, but with a different approach.

• HubSpot Breeze AI — Built-in AI assistant for content creation, email writing, data enrichment, lead scoring, and chatbot. Available for all paid plans. Breeze Intelligence automatically enriches contact records with company data. Breeze Copilot helps with writing emails, blogs, and social posts.
• Salesforce Einstein — Advanced AI for lead scoring, opportunity scoring, forecasting, and recommendations. Einstein GPT generates emails and summaries. Available from Enterprise (basic) and Unlimited (full). Data Cloud for AI-driven customer profiles and real-time personalization.

Salesforce Einstein is more powerful and deeply integrated into complex workflows. But HubSpot Breeze is more accessible and available to more users without extra costs. For SMBs that want to leverage AI without a data science team, HubSpot's approach is more practical.

5. Ease of use and implementation time

Ease of use

This is perhaps the biggest differentiator between HubSpot and Salesforce — and the point that is most underestimated in comparisons.

HubSpot consistently scores higher on ease of use in reviews from G2, Capterra, and TrustRadius. The interface is modern, intuitive, and requires minimal training. Most teams are productive within a week. HubSpot Academy offers free training and certifications that your team can complete independently.

Salesforce has a steeper learning curve. The Lightning interface is a major improvement over Classic, but the platform offers so many options that new users can feel overwhelmed. Most organizations invest in formal training or hire a Salesforce consultant.

In practice, this means: a sales team accustomed to Excel or a simple CRM can get started with HubSpot within a week. With Salesforce, you should plan for 2-4 weeks of training per user, plus an admin who configures and maintains the system.

Implementation time

Aspect	HubSpot	Salesforce
Basic setup	1-3 days	1-2 weeks
Data migration	1-2 weeks	2-4 weeks
Configuration & customization	1-3 weeks	4-12 weeks
Team training	2-5 days	2-4 weeks
Total (typical)	2-6 weeks	2-6 months

Implementation time is not just a matter of patience — it's a direct cost factor. Every week your team is not productive with the new CRM, you're missing deals and leads. With a 6-month implementation versus 6 weeks, that's half a year of productivity loss. Additionally, Salesforce implementation partners are significantly more expensive ($150-250/hour) than HubSpot partners ($80-150/hour).

Onboarding and support

The quality of onboarding and support largely determines how quickly your team becomes productive with the new CRM. Here are the options:

• HubSpot — Free onboarding for Starter, mandatory onboarding for Pro ($3,000) and Enterprise ($6,000). HubSpot Academy with 500+ free courses and certifications. Active community forum. Email and chat support from Starter, phone support from Pro.
• Salesforce — No mandatory onboarding, but strongly recommended. Trailhead (free learning platform) is excellent but requires more self-discipline. Basic support is included (72-hour response time). Premier Support costs 30% of the license extra (4-hour response time). Signature Support (1-hour response time) is available for enterprise customers. Most companies additionally hire a consultant or implementation partner.

A practical difference: with HubSpot, you can resolve most questions yourself via the knowledge base and Academy. With Salesforce, you more frequently encounter configuration challenges that require an admin or consultant. This difference in self-service capability has a direct impact on your ongoing operational costs.

6. Integrations: which platform works better together?

A CRM never stands alone. It needs to work with your email, accounting software, website, advertising platforms, and other tools. Both platforms offer extensive integration capabilities, but the approach differs.

HubSpot integrations

• App Marketplace — 1,700+ integrations, including popular tools like QuickBooks, Stripe, Xero, and Intercom
• Native integrations — Gmail, Outlook, Slack, Zoom, WordPress, Shopify, Google Ads, Meta Ads
• API — Open API with extensive documentation, suitable for custom integrations
• Operations Hub — Data sync, custom code actions, data quality automation — HubSpot's answer to complex integration scenarios

Salesforce integrations

• AppExchange — 7,000+ apps and components, the largest CRM ecosystem in the world
• MuleSoft — Enterprise integration platform (Salesforce-owned) for complex API integrations
• Native integrations — Gmail, Outlook, Slack (Salesforce-owned), Tableau, all major ERP systems
• Apex API — Very powerful API for deep custom integrations

Salesforce wins on quantity and depth of integrations. The AppExchange ecosystem is unmatched, with everything from niche industry solutions to advanced analytics tools. But HubSpot wins on ease of integration. Most HubSpot integrations work out-of-the-box within minutes — click "Connect," authorize, and your data syncs. Salesforce integrations often require configuration by an admin or developer, field mapping, and testing.

A specific strong point of HubSpot is the bi-directional sync via Operations Hub. You can synchronize data between HubSpot and virtually any other system in real time, with custom field mappings and filtering. This eliminates the need for expensive middleware tools that you often need with Salesforce (MuleSoft starts at $36,000/year).

For any business, it's important to check whether your specific tools have a direct integration. HubSpot has invested significantly in its integration ecosystem in recent years and has native integrations for most popular accounting packages and business tools. See also how you can enrich your CRM with marketing automation to eliminate repetitive tasks.

7. SMB vs Enterprise: which type of business?

The choice between HubSpot and Salesforce depends heavily on your company size, complexity, and growth ambition. Here's an honest analysis per segment.

Startups and small businesses (1-25 employees)

Recommendation: HubSpot (Free or Starter)

For small businesses, HubSpot is the logical choice. The free CRM offers more functionality than many paid alternatives. You can manage contacts, track deals, send emails, and set up basic automation — without spending a cent. As you grow, you can gradually upgrade to Starter ($20/month) without having to migrate data.

While Salesforce Essentials is available at $25/user/month, it lacks many features HubSpot offers for free: no built-in meeting scheduler, more limited email tracking, no live chat, and the implementation is more complex. Moreover, Salesforce Essentials scales poorly — with 5+ users you already need to upgrade to Professional, which triples the cost.

SMB (25-200 employees)

Recommendation: HubSpot Professional

This is HubSpot's sweet spot. With Professional, you get powerful marketing automation, advanced reporting, teams, and workflows — everything you need to align marketing and sales. The all-in-one approach saves you thousands of dollars on separate tools and integrations. You effectively replace 5-8 separate tools (email marketing, forms, chatbot, CRM, landing pages, social scheduling, reporting) with one platform.

Most SMBs don't need the complexity that Salesforce offers. In fact, that complexity often works against you. An SMB sales team of 5 reps struggling with an over-configured Salesforce is less productive than the same team in a streamlined HubSpot environment.

Research on B2B marketing trends shows that alignment between marketing and sales is the biggest growth factor for mid-sized companies. HubSpot facilitates this better than any other platform.

Midmarket (200-1,000 employees)

Recommendation: HubSpot Enterprise or Salesforce Professional

This is where it becomes more nuanced. HubSpot Enterprise offers custom objects, advanced permissions, predictive lead scoring, and sandboxes — features that were previously exclusive to Salesforce. But if your organization has complex sales processes with multiple product lines, territories, and approval flows, Salesforce may be the better choice.

Critical question: do you have a dedicated CRM admin or development team? If yes, you can leverage Salesforce's power. If no, HubSpot is the safer choice.

Enterprise (1,000+ employees)

Recommendation: Salesforce Enterprise or Unlimited

For large organizations with complex requirements, multiple business units, and the need for deep customization, Salesforce is typically the better choice. The platform scales with organizational complexity in a way that HubSpot cannot (yet) match. Think: multiple approval layers for deals, territory management across regions, complex CPQ configuration, and deep integration with ERP systems.

But note: this only applies if you also have the budget for a Salesforce team. A typical enterprise Salesforce team consists of at least a full-time admin ($60,000-80,000/year), a developer ($70,000-100,000/year), and an architecture consultant (external hire, $20,000-50,000/year). Without this team, you'll quickly get tangled in a system that nobody truly understands or uses optimally.

8. Market context: key considerations

The CRM market has a number of specific characteristics that you should factor into your decision.

Market position

HubSpot has gained significant ground in recent years, particularly among SMBs and midmarket companies. Its Amsterdam office (opened in 2019) demonstrates its commitment to the European market, and its partner landscape and localized support have improved significantly. Salesforce remains the dominant player in enterprise, with established relationships with major consulting firms.

• HubSpot — 200+ certified partners across Europe, growing support teams, local events and user groups in major markets
• Salesforce — Extensive partner network (Deloitte, Accenture, local partners), strong enterprise presence globally

GDPR compliance

Both platforms are fully GDPR-compliant and offer tools for privacy management:

• Data hosting — HubSpot offers EU data hosting (Frankfurt). Salesforce also offers EU-hosted instances.
• Consent management — HubSpot has cookie consent, email preferences, and GDPR tools built in. Salesforce offers comparable functionality via Privacy Center.
• Data processing — Both offer DPAs (Data Processing Agreements) in compliance with GDPR.

Accounting software integrations

A common requirement for businesses: integration with accounting software. HubSpot stands strong here thanks to targeted investments in its integration ecosystem.

Software	HubSpot	Salesforce
QuickBooks	Native integration	Native integration
Xero	Native integration	Via third-party
NetSuite	Via partner integration	Native integration
Sage	Via partner integration	Via partner integration
Stripe (payments)	Native integration	Via third-party

CRM market in numbers

The CRM market is mature but still evolving. Recent data shows that approximately 45% of businesses with more than 10 employees use a CRM system. But a significant portion does not use the system optimally: research indicates that only 40% of CRM implementations are considered "successful" by the users themselves.

The top reasons for CRM failure are universal but affect Salesforce users more often: overly complex implementation (38%), low user adoption (29%), and poor data quality (22%). HubSpot's emphasis on ease of use and rapid adoption directly addresses the first two problems.

A growing trend is the use of CRM as a central data platform for the entire customer journey — from first website visit to repeat purchase. This requires a system that seamlessly integrates marketing, sales, and service. HubSpot offers this by default, while Salesforce can achieve this through multiple Cloud products that are purchased and configured separately.

9. Migration: switching between HubSpot and Salesforce

Whether you want to migrate from Salesforce to HubSpot or vice versa, it's a project that requires careful planning. The good news: both platforms offer tools and documentation for migration.

From Salesforce to HubSpot

This is the most common migration direction — driven by cost savings (averaging 40-60% lower TCO), simplification, and the desire to have marketing automation natively in the CRM without expensive add-ons. HubSpot offers a native Salesforce integration that lets you synchronize data before making the definitive switch.

• Step 1: Audit — Map out which Salesforce functionality you actually use. Often 60-70% of the Salesforce configuration turns out to be unused.
• Step 2: Data mapping — Map your Salesforce fields to HubSpot properties. Standard fields migrate automatically, custom fields require manual mapping.
• Step 3: Parallel run — Run both systems side by side for 2-4 weeks with the native integration. Verify that all data syncs correctly.
• Step 4: Cutover — Switch over definitively and deactivate Salesforce. Export a complete backup first.
• Step 5: Optimization — Build workflows and automation that specifically leverage HubSpot's strengths.

Typical timeline: 4-8 weeks for SMB, 2-4 months for midmarket.

From HubSpot to Salesforce

This migration is less common but occurs with fast-growing companies that need more enterprise functionality. Salesforce offers Data Loader and Import Wizard for data migration.

• Challenges — HubSpot's integrated marketing data (website tracking, email history, form submissions) is harder to migrate to Salesforce's separated ecosystem. Workflows and automation need to be completely rebuilt.
• Timeline — Plan for 3-6 months for a full migration including data transfer, new workflow configuration, setting up integrations, and user training.
• Costs — Beyond the higher license costs, plan for $20,000-80,000 in implementation costs, depending on the complexity of your current HubSpot setup.
• Advice — Consider keeping HubSpot Marketing Hub and integrating it with Salesforce Sales Cloud. This gives you the best of both worlds: HubSpot's marketing automation with Salesforce's sales power.

Migration checklist

Regardless of the direction of your migration, always go through these steps:

1. Data audit — Inventory all data: contacts, companies, deals, activities, documents, workflows, and integrations
2. Data cleaning — Use the migration as an opportunity to clean up your data. Remove duplicates, outdated records, and incomplete data
3. Field mapping — Create a detailed mapping of all fields from the old to the new system
4. Test migration — Always do a test migration with a subset of your data before performing the full migration
5. Training plan — Plan training for your team well before go-live. Adoption is the key to success
6. Rollback plan — Make sure you can always fall back to the old system if the migration fails

10. Conclusion and advice: which CRM should you choose?

After analyzing pricing, features, ease of use, implementation, integrations, and market context, our advice is clear — but nuanced.

Choose HubSpot if:

• You're an SMB or midmarket company (up to approximately 500 employees)
• Marketing and sales alignment is a priority
• You want marketing automation without additional costs
• You want to go live quickly (weeks, not months)
• You don't have a dedicated CRM admin or developer
• Budget is a consideration (total cost of ownership)
• Your team values ease of use and rapid adoption

Choose Salesforce if:

• You're an enterprise organization (500+ employees) with multiple business units
• You have complex sales processes with multiple product lines, territories, and approval flows
• You need virtually unlimited customization and are willing to invest in it
• You have a dedicated Salesforce admin and/or developer (or are willing to hire one, $60,000-100,000/year)
• You're already heavily invested in the Salesforce ecosystem (Service Cloud, Commerce Cloud, MuleSoft)
• You have specific enterprise requirements around compliance, audit trails, or multi-org architecture that HubSpot cannot fulfill
• You have an implementation budget of $50,000+ available and 3-6 months of lead time is acceptable

For the majority of businesses — and certainly for SMBs — HubSpot offers the best value. The combination of an intuitive interface, integrated marketing automation, lower total cost of ownership, and faster implementation makes it the logical choice for companies that want to grow without unnecessary complexity.

But remember: the best CRM is the CRM your team actually uses. A perfectly configured Salesforce that your sales team doesn't work in is less valuable than a basic HubSpot setup that everyone embraces. Adoption by your team is the most important success factor — not the feature list.

Decision tree: HubSpot or Salesforce?

Use these questions to quickly reach a decision:

1. Do you have more than 500 employees? Yes → consider Salesforce. No → HubSpot is probably the better choice.
2. Do you have a dedicated CRM admin or IT team? Yes → Salesforce is an option. No → choose HubSpot.
3. Do you have complex sales processes with multiple product lines, territories, and approval flows? Yes → Salesforce offers more depth. No → HubSpot is more than sufficient.
4. Is marketing automation important to you? Yes → HubSpot offers this integrated and at a lower cost.
5. What is your budget? Limited → HubSpot. Ample ($100K+/year for CRM) → both are options.
6. How quickly do you want to go live? Within weeks → HubSpot. A few months is acceptable → both are options.

In our experience, 80% of businesses — and certainly within the SMB segment — end up with HubSpot. Not because Salesforce is bad, but because most companies simply don't need the extreme customizability of Salesforce. And for what they do need, HubSpot offers a faster, more affordable, and more user-friendly solution.

Still unsure which platform best fits your situation? Read our guide on CRM statistics and trends in 2026 for more context, or get in touch for personalized advice. As an AI marketing agency, we help businesses not only with campaigns, but also with the technology choices that underpin them.

11. Frequently asked questions about HubSpot vs Salesforce