Digital Marketing Agency in Amsterdam

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✓As an online marketing agency, we help our clients scale to 6 figures (or more);

✓About 200 beautiful brands went before you and grow(d) with us;

✓Wondering how? Fill out our contact form and start growing today!

Some beautiful brands we help as an online marketing agency

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nff logo
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leids universitair medisch centrum logo

Some examples of our work

Hi! We are team Searchlab

We work in a small team

Our online marketing agency consists of about seven specialists, with two specialists per project.

8+ years of experience

And have been able to help about 200 beautiful brands.

250+ external professionals trained

We provide digital marketing training on behalf of the College of Multimedia.

(Two-)weekly contact moments

We work in a personal way so you know what’s going on.

We don’t like long contracts

Dislike a collaboration for whatever reason? Then you can stop right away!

ons online marketing bureau in amsterdam
google partner

Why you want to work with us? Because we were in the same situation

van online marketing freelancer naar bureau
  • Here you can see our founder Ruud (right) in 2016. Started Searchlab late that year as an online marketing freelancer, having worked for a few large online marketing agencies.
  • Orders came in through the back door, enough for Ruud to have fun, but hiring staff? Never…
  • This changed from the moment we started investing in our own online marketing ourselves, around 2019. The goal? To scale up and become a “real” agency that competes with the big agencies!
  • Since then things have been going fast: we are now seven specialists and growing about 50% annually. Now we are a real online marketing agency! Through the same method, we can help you.

SEO is one of our specialties

The first thing we like to help clients with is SEO advice and execution. We know better than anyone how a website should ideally be structured, how it should be filled with content and what you can do to improve your link profile. 

For example, in some cases we work on the basis of an SEO scan, write out the ideal website structure where we include all the important keywords with their search volumes, so that the client can start writing content themselves. Although, as an online marketing agency, we can of course take this off your hands if that is easier. 

Finally, we have come up with our own innovative way of link building to get links in from high-quality websites in a sustainable way. 

Want to know more about SEO? Then read on to our SEO Expertise page!

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Just like Google Ads

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In addition to SEO, Google Ads is something we work on a lot. Both through Search and Shopping we can set up the most optimal campaigns, automated or otherwise..

By automated, we mean that we can automatically turn on ads, for example, when new products arrive in an online store, as well as stop promotions when products are sold out or out of stock.

In doing so, we perform data analysis to make effective optimizations. This includes location, device, time of day and also external data analysis. For example, we can give promotions extra visibility when the sun shines, and less visibility when it rains. Something that makes us very happy as an online marketing agency.

Want to learn more about Google Ads? On our Google Ads Expertise page you read more about our approach!

And social media advertising

Advertising through social channels like LinkedIn, Instagram, Facebook or Snapchat is surely one the favorites for us. Because if you use this cleverly, you can get a lot of interaction with people. In the form of likes, reactions but also by leaving email addresses, for example.

These interactions can then be fodder for other channels, such as Google Display advertising or in the area of marketing automation. 

Read on our social media advertising Expertise page if you want to know more about this!

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We also like to work with marketing automation

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We have been around in the online marketing world for years now (yes, we are getting old), which has allowed us to witness the rise of marketing automation up close. As a result, we understand why this is important and how you can use it in the best way.

We are happy to help you on your way to thinking out the ideal funnel for you as well and getting your inbound marketing in order. Advertising or SEO can be a catalyst in this, turning your website into a marketing machine.

As an online marketing agency, we think coming up with and setting up these kinds of automated systems where all channels work together is the greatest thing.

Getting started with marketing automation? Then read on to our marketing automation Expertise page!

In addition, we help with website development

Many people can build websites, some cheaper than others. But to build a website that scores is another. Because of our experience with web building but especially online marketing, we know what it takes to build a website that actually gets results.

Together with you, we determine the objectives. What are the most important actions to be performed on the website? We look at how we can ensure that your website is as compelling as possible, making your website not just a business card, but a lead generator. Which helps with structural growth of your business!

Want to know more about our approach? Check out our website development Expertise page!

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We take over your digital marketing strategy

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If you have clicked through our website a bit, you will have seen that we work on many different projects, using all kinds of different online channels. Because of this we know almost everything about the main online channels, whether it’s Google Ads, SEO, social media advertising or email marketing. This is the basis for determining a good strategy.

This involves the match between your business and goals, and opportunities within the entire online marketing playing field. For example, are you a small business owner competing against companies like Bol.com or Coolblue with a small budget? Then something like SEO is not very wise, but Google Ads might be. Or do you want to reach as many people as possible for as little money as possible? Then YouTube or Display ads are a nice option.

Want to know more about digital strategy? Take a look at our digital strategy Expertise page!

What clients say about us

Clients speaking out

Watch what Marc from Secwatch and Koen from Boccale say about our collaboration.

A couple of bright minds on our team

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Ruud ten Have

The man it once began with

Ruud you know by now. A little thinner in the hair, but still the man who pulls the strings. Up to date with the latest developments in the online marketing world and able to keep an overview at all times. Enjoys sports and is a fanatical Feyenoord supporter. But we promised him to keep that quiet. For his own good.

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Kevin Schut

The allround marketeer

With his marketing background at the VU, Kevin is also to us the Dirk Kuijt of the team. Multi-deployable and has versatile knowledge of business. Goes to extremes to help customers. Besides online marketing, soccer is his great passion, with Ajax as his great love. Which sometimes clashes with the boy from Rotterdam. Monitors the performance of active projects in our team.

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Tom Cépèro

The strategist and people manager

From camping at home to backpacking in New Zealand. Understands better than anyone what strategy clients can best follow to become successful. Within our team Tom takes care of the good atmosphere and guidance of interns and juniors..

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Rico Luttik

The upcoming talent

Trained as a digital marketer during his studies, and once as an intern quickly climbed up the ladder within our team. He alternates enthusiasm with sharp analysis and has a good dose of people skills. Rico knows better than anyone when the five is on the clock..

A brief introduction

Also, check out the bright minds from our team in the video below!