A new app for tourists in Amsterdam
As a tourist in Amsterdam, the well-known tourist websites send you either to the Rijksmuseum or to the Red Light District. As a result, these places are visited en masse, perhaps a little too en masse. A new app should do something about this by offering other hotspots. Hotspots that have been selected by local Amsterdammers.
By Amsterdammers
The app works very simply. Whether you are looking for a restaurant, a vintage store to enjoy shopping or an underground club, you can indicate this on a clear map. Here you see your own location and the places you can go. The app is free and works on both iOS and Android.
The spots are selected by Amsterdam residents, so ideal if you want something different from the usual spots. Only thing was that not many people were familiar with the app yet, and there wasn’t too much activity.
Reach target audience through different channels
Our target audience was mainly tourists. But also local Amsterdammers who want to discover new places in their city. Or, for example, people in the catering industry and Airbnb hosts who advise tourists. Our strategy was to define different target groups and determine how best to reach them.
Various channels were used for this, such as Google Ads, ads via Facebook, Instagram and LinkedIn, as well as display. By addressing each target group with a message relevant to them, we succeeded in marketing the app on a large scale.
Result
+300% app installs
+500% app visits
The various campaigns quickly boosted the app significantly. The app was visited 500% more times and installed 3.000 more times within a few months.
