ThePhoneLab
Have you dropped your iPhone in the toilet again? Or is the screen cracked into a thousand pieces? Then you can turn to ThePhoneLab for your repair. Once started with a small shop on Marnixstraat in Amsterdam, they now have several branches in Amsterdam, Haarlem and Utrecht. With an open and honest working method and competitive prices, they are conquering the market. And they are also making strides online.
Increase organic visibility
Over time, ThePhoneLab’s online visibility has steadily increased. Organic positions are improving, Google Ads is running fine, but there are still a number of competitors that are also doing well and ranking better. It was difficult to take that extra step to overtake competitors, despite having already enlisted the necessary help for this. That was the moment for ThePhoneLab to turn to Searchlab. To work on organic visibility.
Effective linkbuilding
First, opportunities were identified, and why competitors ranked higher than ThePhoneLab. By understanding this, we were able to lay down a solid strategy to improve our own rankings faster, and hopefully overtake competitors. This involved putting together a plan to place links through relevant directories, guest blogs as well as partner websites.
Result
+61% visibility score
There was soon a good match between ThePhoneLab and Searchlab. Probably because of the company names, but even more so because of the good results achieved. All important search terms were mapped and tracked by our ranking tool, with the visibility score (= estimated visitors based on positions and search volume) at zero indicating 21%. After only five months, this increased to a whopping 82%. For example, ‘iPhone repair Amsterdam’ rose from position 7 to position 1 in Google.
